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Would you dip your wedding dress in dye?

Bridal outfits are carefully selected, expensive and usually only worn once. But this wasn't always the case. Now modern consumers are looking for ways to wear these special pieces again. London-based bridal brand The Own Studio have partnered with a dye specialist in Scotland to help give their wedding dresses a second life. CNN followed the journey of one dress through this delicate process, costing upwards of $1,300.

3:11 • Source: CNN
CNN Style 16 videos
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