First lady Melania Trump speaks on her initiatives during an event in the Rose Garden of the White House, Monday, May 7, 2018, in Washington. The first lady gave her multipronged effort to promote the well-being of children a minimalist new motto: "BE BEST." The first lady formally launched her long-awaited initiative after more than a year of reading to children, learning about babies born addicted to drugs and hosting a White House conversation on cyberbullying. (AP Photo/Andrew Harnik)
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Melania Trump's full 'Be Best' Campaign speech
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Melania Trump revealed her formal platform: "Be Best." The comprehensive program will focus on three main points -- well-being, fighting opioid abuse, and positivity on social media. It is the culmination of the past several months of Trump's various public events, all of which centered around helping children.
14:03 • Source: CNN
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First lady Melania Trump speaks on her initiatives during an event in the Rose Garden of the White House, Monday, May 7, 2018, in Washington. The first lady gave her multipronged effort to promote the well-being of children a minimalist new motto: "BE BEST." The first lady formally launched her long-awaited initiative after more than a year of reading to children, learning about babies born addicted to drugs and hosting a White House conversation on cyberbullying. (AP Photo/Andrew Harnik)
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Melania Trump's full 'Be Best' Campaign speech
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U.S. first lady Melania Trump takes a safari in Nairobi, Kenya, October 5, 2018. REUTERS/Carlo Allegri
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US First Lady Melania Trump announces her "Be Best" children's initiative in the Rose Garden of the White House in Washington, DC, May 7, 2018. (Photo by JIM WATSON / AFP) (Photo credit should read JIM WATSON/AFP/Getty Images)
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Viktor Knavs and Amalija Knavs, parents of US first lady Melania Trump, arrive at the White House with the first family on June 11, 2017 in Washington, DC.
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First lady Melania Trump arrives to board a plane at Andrews Air Force Base, Md., Thursday, June 21, 2018, to travel to Texas to visit the U.S.-Mexico border. (AP Photo/Andrew Harnik)
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LONDON, ENGLAND - JULY 13: U.S. First Lady Melania Trump plays bowls she meets British military veterans known as "Chelsea Pensioners" at Royal Hospital Chelsea on July 13, 2018 in London, England. America's First Lady visited the Chelsea Pensioners while her husband, President Donald Trump, held bi-lateral talks with Theresa May at the Prime Minister's Country Residence. The Chelsea Pensioners are British Army personnel who are cared for at at the Services retirement home at The Royal Hospital in London. (Photo by Luca Bruno - WPA Pool/Getty Images)
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WASHINGTON, DC - MARCH 5: (AFP OUT) First Lady Melania Trump attends a meeting with U.S. President Donald Trump and Israel Prime Minister Benjamin Netanyahu in the Oval Office of the White House March 5, 2018 in Washington, DC. The prime minister is on an official visit to the US until the end of the week. (Photo by Olivier Douliery-Pool/Getty Images)
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WASHINGTON, DC - MAY 07: U.S. first lady Melania Trump arrives in the Rose Garden to speak at the White House May 7, 2018 in Washington, DC. Trump outlined her new initiatives, known as the Be Best program, as first lady during the event. (Photo by Win McNamee/Getty Images)
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