A 24-karat gold Oscar statuette stands among unfinished bronze Oscar statuettes January 13, 2017 at Polich Tallix Foundary in Rock Tavern, Upstate New York. A stylized figure of a knight holding a crusader's sword standing on a reel of film with five spokes signifying the five original branches of the Academy (actors, directors, producers, technicians and writers) is widely considered the most prestigious cinema award trophy. / AFP / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
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How much does it cost to win an Oscar?
Winning Hollywood's highest honor isn't just about making a good film -- it's also about campaigning. CNN's Frank Pallotta explains why movie studios spend hundreds of millions trying to win over the Academy.
3:03 • Source: CNN
Awards season 16 videos
A 24-karat gold Oscar statuette stands among unfinished bronze Oscar statuettes January 13, 2017 at Polich Tallix Foundary in Rock Tavern, Upstate New York. A stylized figure of a knight holding a crusader's sword standing on a reel of film with five spokes signifying the five original branches of the Academy (actors, directors, producers, technicians and writers) is widely considered the most prestigious cinema award trophy. / AFP / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
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How much does it cost to win an Oscar?
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A view of oscar statuettes backstage during the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California. (Photo by Christopher Polk/Getty Images)
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Why Hollywood spends millions to win Oscars
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Mexican actress Yalitza Aparicio speaks during an interview with AFP in Mexico City on January 29, 2019. - Aparicio, an indigenous Mexican woman, earned a best-actress nomination for the Oscars for her role in the Netflix film Roma. (Photo by RODRIGO ARANGUA / AFP) (Photo credit should read RODRIGO ARANGUA/AFP/Getty Images)
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'Roma' star makes history
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Lady Gaga arrives for the 60th Grammy Awards on January 28, 2018, in New York. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images)
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LOS ANGELES, CA - SEPTEMBER 09: John Legend poses in the press room during the 2018 Creative Arts Emmys at Microsoft Theater on September 9, 2018 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)
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