Portrait of Shinsuke Sakimoto, representative director and president of Valuence Circular Design Company at Tokyo Office. (Sakimoto wears Hermès vintage watch) He won the record-breaking auction for Jane Birkin’s Birkin bag. Tokyo, Japan, on Thursday, July 31, 2025.
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Winning bidder of $10M Birkin bag wanted to inflict 'psychological damage' on opponents

Birkin bags can go for hundreds of thousands of dollars and, even if you’re rich, it’s near impossible to get one. In July, the original Birkin bag by Hermès went for an eye-watering $10 million at a Sotheby’s auction in Paris. CNN spoke to its new owner, Japanese collector Shinsuke Sakimoto, to find out how and why he made his winning bid.

2:00 • Source: CNN
CNN Style 15 videos
Portrait of Shinsuke Sakimoto, representative director and president of Valuence Circular Design Company at Tokyo Office. (Sakimoto wears Hermès vintage watch) He won the record-breaking auction for Jane Birkin’s Birkin bag. Tokyo, Japan, on Thursday, July 31, 2025.
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Winning bidder of $10M Birkin bag wanted to inflict 'psychological damage' on opponents
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NEW YORK, NEW YORK - MAY 01: Chloe Malle attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images)
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This aerial view shows the wooden Kiruna Church as it arrives at its final location, after a two-day relocation, from the old town to the new city center, in Kiruna, northern Sweden, on August 20, 2025. The church is being moved five kilometers to the new center of Kiruna due to the expansion of the iron ore mine operated by state-owned Swedish mining company LKAB. (Photo by Jonathan NACKSTRAND / AFP) (Photo by JONATHAN NACKSTRAND/AFP via Getty Images)
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