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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?

Influencers are raking in clicks and cash by making videos of themselves applying makeup while talking about something completely different. Psychologists say there are two psychological powers at work that keep us watching.

02:09 - Source: CNN
Entertainment 20 videos
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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?
02:09
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<p>'The Amusement Park' reborn as a comic, new music from Jahnah Camille, and an album celebrating African-descended people in Hawaiian history. Rick Damigella reports.</p>
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How To Train Your Dragon stars Nico Parker, Mason Thames, and Gerard Butler ride a rollercoaster at the new Epic Universe park at Universal Orlando
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<p>A new LEGO game and 'Final Fantasy'-themed 'Magic: The Gathering' cards were among games featured at the annual video game event. Rick Damigella reports.</p>
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Summer Game Fest Play Days features 'LEGO Party,' and new 'Magic: The Gathering' expansion
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<p>Reynolds talks about his new Nat Geo series 'Underdogs,' a fifth and final season for 'Star Trek: Strange New Worlds,' and The Schwartz is strong with Mel Brooks and 'Spaceballs 2.' Rick Damigella contributed to this story by Douglas Hyde.</p>
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Hollywood Minute: Ryan Reynolds' new nature series
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<p>The feel-good-apocalyptic tale featuring Mark Hamill and directed by Mike Flanagan is based on the Stephen King novella. Rick Damigella reports.</p>
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Stephen King's 'The Life of Chuck' heads to theaters
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<p>The new SyFy show gives a new spin to the zombie genre, based on the comic book series. Rick Damigella reports.</p>
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The dead rise in 'Revival'
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<p>James Gunn reveals a new 'Wonder Woman' is being written, Ice Spice joins upcoming 'SpongeBob' flick, plus Joaquin Phoenix and Pedro Pascal in 'Eddington.' Rick Damigella and Douglas Hyde contributed to this story.</p>
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Hollywood Minute: New 'Wonder Woman' movie in the works
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<p>The cast and director talk about the new, live action version of the 2010 animated hit. Topher Gauk-Roger contributed to this story by Douglas Hyde.</p>
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Live action remake of 'How to Train Your Dragon'
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<p>Nintendo launched its Switch 2 video game console at midnight on-sale events in New York and San Francisco. Rick Damigella reports.</p>
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Game On: Nintendo's Switch 2 launches
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<p>Smith talks about how the movie plays better more than 25 years after its original release. Rick Damigella reports.</p>
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Kevin Smith's 'Dogma' heads back to theaters
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<p>Fans don't have to wait for 'Wicked: For Good' to hear Erivo sing new music, plus Will Ferrell to adapt ‘Eurovision’ into Broadway musical, and a look at the new David Attenborough doc. Douglas Hyde reports.</p>
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Hollywood Minute: Cynthia Erivo's new album
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<p>A femme fatale assassin, dragon riders, animated aliens, race car drivers, and a murderous AI doll head to theaters this month. Rick Damigella reports.</p>
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June movie preview
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<p>The search is on for the lost 'Back to the Future' guitar Michael J. Fox played in the movie, a first look at new Margot Robbie movie trailer, and Taylor Swift's streaming surge. Douglas Hyde reports.</p>
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Hollywood Minute: The search for the 'Back to the Future' guitar
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<p>Summer movie season kicks off Memorial Day Weekend. Rick Damigella runs down 21 movies heading to theaters between now and August.</p>
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21 movies heading to theaters this summer
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<p>The pen-and-paper RPG about defending your "HOME" from giant monsters is made for even a single player to enjoy. Rick Damigella reports.</p>
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Game On: Single-player RPG 'HOME'
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<p>Bono talks with Rick Damigella about the spoken word/concert film which gives viewers an intimate look into the life of the U2 singer.</p>
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<p>Former Tom Petty and the Heartbreakers drummer Stan Lynch talks about his new band The Speaker Wars with Rick Damigella.</p>
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Hollywood Minute: Stan Lynch and the music of The Speaker Wars
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<p>The outdoor pastime is now a mobile game, runaway trains star in a new puzzle game, and new digital Pokémon cards arrive. Rick Damigella reports.</p>
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Game On: 'Cornhole Hero'
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