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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?

Influencers are raking in clicks and cash by making videos of themselves applying makeup while talking about something completely different. Psychologists say there are two psychological powers at work that keep us watching.

2:09 • Source: CNN
Entertainment 15 videos
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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?
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