LONDON, ENGLAND - JUNE 10: Sydney Sweeney attends the "Echo Valley" European Premiere at the BFI Southbank on June 10, 2025 in London, England. (Photo by Stuart C. Wilson/Getty Images)
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Reputation strategist on why Sydney Sweeney’s jeans ad sparked controversy

Reputation and crisis strategist explains why Sydney Sweeney's ad for American Eagle was meant to spark controversy and was a success for both the model and the brand.

05:27 - Source: CNN
Controversies in TV and entertainment 16 videos
LONDON, ENGLAND - JUNE 10: Sydney Sweeney attends the "Echo Valley" European Premiere at the BFI Southbank on June 10, 2025 in London, England. (Photo by Stuart C. Wilson/Getty Images)
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Reputation strategist on why Sydney Sweeney’s jeans ad sparked controversy
05:27
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NEW YORK, NY - SEPTEMBER 28: Trevor Noah hosts Comedy Central's "The Daily Show with Trevor Noah" premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)
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This joke about Aboriginal women has Trevor Noah under fire
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NEW YORK, NY - MAY 17: Priyanka Chopra attends the 2016 ABC Upfront at David Geffen Hall on May 17, 2016 in New York City. (Photo by Brad Barket/Getty Images)
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Priyanka Chopra apologizes over 'Quantico'
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NEW YORK, NY - APRIL 20: Moderator Joy Reid attends the "Rest In Power: The Trayvon Martin Story" premiere during the 2018 Tribeca Film Festival at BMCC Tribeca PAC on April 20, 2018 in New York City. (Photo by Dia Dipasupil/Getty Images for Tribeca Film Festival)
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MSNBC anchor apologizes for inflammatory posts
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ROSEANNE - "Roseanne Gets the Chair" - Roseanne's clash with Darlene over how she's raising her kids - especially Harris - reaches a breaking point; while Dan tries to help Roseanne with her bad knee by getting her an elevator chair, which she refuses to use because she doesn't want to admit getting old, on the second episode of the revival of "Roseanne," TUESDAY, APRIL 3 (8:00-8:30 p.m. EDT), on The ABC Television Network. (ABC/Adam Rose) ROSEANNE BARR, JOHN GOODMAN
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ABC cancels 'Roseanne' after racist tweets
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Roseanne Barr apologizes after racist tweets
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WASHINGTON, DC - APRIL 28: Comedian Michelle Wolf attends the Celebration After the White House Correspondents' Dinner hosted by Netflix's The Break with Michelle Wolf on April 28, 2018 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Netflix)
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WHCD comedian defends her controversial jokes
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FILE - This image released by Columbia Pictures shows Peter Rabbit, voiced by James Corden and Cottontail in a scene from "Peter Rabbit." The filmmakers and the studio behind it are apologizing for insensitively depicting a character's allergy in the film that has prompted backlash online. Sony Pictures said Sunday, Feb. 11, 2018, in a statement the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish" way. (Columbia Pictures/Sony via AP, File)
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Allergy scene leads to 'Peter Rabbit' boycott
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