Duration:
30
2026-08-31T03:00:00.000Z
African music has evolved from a regional cultural force into a global commercial industry, powering sold-out tours, streaming growth, destination festivals, sponsorship deals, and international fan communities. We explore the business behind that growth through The Malachite Group (TMG), the company behind Afro Nation Portugal, one of the world's largest festivals dedicated to Afrobeats and African music.