<strong>Centenary celebrations</strong>: 2019 will mark 100 years of international air services operated by British Airways and its predecessor airlines -- including Aircraft Transport and Travel, pictured left, which operated what's considered the world's first daily international passenger, mail and parcel service -- between London and Paris in 1919.<em> Pictured here: Aircraft Transport and Travel poster by MB, 1919, and Imperial Airways by an unknown illustrator circa 1926.</em>
Centenary celebrations: 2019 will mark 100 years of international air services operated by British Airways and its predecessor airlines -- including Aircraft Transport and Travel, pictured left, which operated what's considered the world's first daily international passenger, mail and parcel service -- between London and Paris in 1919. Pictured here: Aircraft Transport and Travel poster by MB, 1919, and Imperial Airways by an unknown illustrator circa 1926.
Courtesy British Airways/Amberley Publishing
<strong>Changing trends</strong>: 70-year-old Paul Jarvis, former Assistant Company Secretary at British Airways and now Curator of the <a href="index.php?page=&url=https%3A%2F%2Fwww.britishairways.com%2Fen-gb%2Finformation%2Fabout-ba%2Fhistory-and-heritage%2Fheritage-collection" target="_blank" target="_blank">BA Heritage Collection</a>, has compiled a book of eye-catching posters from the past 100 years -- charting changing trends in aviation in advertizing. <em>Pictured here: Imperial Airways poster by Steph Cavallero 1935 and Imperial Airways poster by Shurich, 1935.</em>
Changing trends: 70-year-old Paul Jarvis, former Assistant Company Secretary at British Airways and now Curator of the BA Heritage Collection, has compiled a book of eye-catching posters from the past 100 years -- charting changing trends in aviation in advertizing. Pictured here: Imperial Airways poster by Steph Cavallero 1935 and Imperial Airways poster by Shurich, 1935.
Courtesy British Airways/Amberley Publishing
<strong>Public appetite:</strong> "The posters have always been a particular interest of mine," Jarvis tells CNN Travel. "We have about 1,200 poster artworks in the collection, and a few other quite important artworks as well." Jarvis felt there was a public appetite for these posters and decided to put them together in a book. <em>Pictured here: Imperial Airways poster by James Gardner, 1938, and Imperial Airways poster by Stanley Herbert, 1935.</em>
Public appetite: "The posters have always been a particular interest of mine," Jarvis tells CNN Travel. "We have about 1,200 poster artworks in the collection, and a few other quite important artworks as well." Jarvis felt there was a public appetite for these posters and decided to put them together in a book. Pictured here: Imperial Airways poster by James Gardner, 1938, and Imperial Airways poster by Stanley Herbert, 1935.
Courtesy British Airways/Amberley Publishing
<strong>Evocative images</strong>: Jarvis is the author of the new book: "<a href="index.php?page=&url=https%3A%2F%2Fwww.amberley-books.com%2Fcoming-soon%2Fbritish-airways.html" target="_blank" target="_blank">British Airways: 100 Years of Aviation Posters</a>," published by Amberley Publishing in association with British Airways. "There are so many evocative, gorgeous posters," says Jarvis. <em>Pictured here: British Airways poster by unknown, 1936, and British Airways poster by Marshall Thompson circa 1936.</em>
Evocative images: Jarvis is the author of the new book: "British Airways: 100 Years of Aviation Posters," published by Amberley Publishing in association with British Airways. "There are so many evocative, gorgeous posters," says Jarvis. Pictured here: British Airways poster by unknown, 1936, and British Airways poster by Marshall Thompson circa 1936.
Courtesy British Airways/Amberley Publishing
<strong>Stunning showcase</strong>: In the book, Jarvis showcases the posters and provides context about the story behind them. "The very early days it was very much just about persuading people to fly at all," he reflects. "There were quite a lot of people who thought flying [...] was just a passing fad." <em>Pictured here: British Airways poster by unknown artist 1936, and BOAC and Qantas poster by Stanley Herbert, circa 1947-50.</em>
Stunning showcase: In the book, Jarvis showcases the posters and provides context about the story behind them. "The very early days it was very much just about persuading people to fly at all," he reflects. "There were quite a lot of people who thought flying [...] was just a passing fad." Pictured here: British Airways poster by unknown artist 1936, and BOAC and Qantas poster by Stanley Herbert, circa 1947-50.
Courtesy British Airways/Amberley Publishing
<strong>Personal favorites: </strong>Jarvis says he can't choose a favorite poster in the book: "The front cover one I particularly like as an artwork in itself, by a very well known French artist Albert Brenet," he says. "But how do you choose, because there are many others like that as well." <em>Pictured here: British South American Airways poster by Gwynn, 1946, and BEA poster by unknown circa 1949.</em>
Personal favorites: Jarvis says he can't choose a favorite poster in the book: "The front cover one I particularly like as an artwork in itself, by a very well known French artist Albert Brenet," he says. "But how do you choose, because there are many others like that as well." Pictured here: British South American Airways poster by Gwynn, 1946, and BEA poster by unknown circa 1949.
Courtesy British Airways/Amberley Publishing
<strong>Stunning designs</strong>: In a book full of stunning posters, there are some designs that stand out including the image on the right. The British Overseas Airways Corporation (BOAC), one of BA's predecessors, used Walter Herz's original Olympic artwork to promote traveling to London for the games. <em>Pictured here: BOAC poster by Abram Games, 1948, and BOAC poster by Frank Wootton circa 1952.</em>
Stunning designs: In a book full of stunning posters, there are some designs that stand out including the image on the right. The British Overseas Airways Corporation (BOAC), one of BA's predecessors, used Walter Herz's original Olympic artwork to promote traveling to London for the games. Pictured here: BOAC poster by Abram Games, 1948, and BOAC poster by Frank Wootton circa 1952.
Courtesy British Airways/Amberley Publishing
<strong>Explorations:</strong> Era-wise, Jarvis says the 1960s speaks to him from a personal level (that's the decade he started working at BA). "But from a purely [...] archival perspective it has to be the 1930s," he adds. "Because all the explanatory work that was [being done], new aircraft coming in." <em>Pictured here: BEA poster by unknown, 1953, and BOAC poster by unknown, 1953.</em>
Explorations: Era-wise, Jarvis says the 1960s speaks to him from a personal level (that's the decade he started working at BA). "But from a purely [...] archival perspective it has to be the 1930s," he adds. "Because all the explanatory work that was [being done], new aircraft coming in." Pictured here: BEA poster by unknown, 1953, and BOAC poster by unknown, 1953.
Courtesy British Airways/Amberley Publishing
<strong>Global world:</strong> In the mid-late twentieth century, international aviation became more and more common. "An explosion of air services from 1946 when we started operating to New York because aircraft now had the range to reach it," says Jarvis. Trips to South Africa and Australia also became possible. <em>Pictured here: BOAC poster by Bernard Sargent, circa 1953, and BOAC poster by Laban circa 1953.</em>
Global world: In the mid-late twentieth century, international aviation became more and more common. "An explosion of air services from 1946 when we started operating to New York because aircraft now had the range to reach it," says Jarvis. Trips to South Africa and Australia also became possible. Pictured here: BOAC poster by Bernard Sargent, circa 1953, and BOAC poster by Laban circa 1953.
Courtesy British Airways/Amberley Publishing
<strong>Cross-continental</strong>: These BOAC posters concentrate more on the destination than the aviation experience and were part of a series of posters released in the 1950s charting BOAC's cross-continental travel. <em>Pictured here: BOAC poster by unknown, circa 1952, and BOAC poster by Eric Pulford, circa 1959.</em>
Cross-continental: These BOAC posters concentrate more on the destination than the aviation experience and were part of a series of posters released in the 1950s charting BOAC's cross-continental travel. Pictured here: BOAC poster by unknown, circa 1952, and BOAC poster by Eric Pulford, circa 1959.
Courtesy British Airways/Amberley Publishing
<strong>Romance and escapism:</strong> By the 1960s, posters were becoming more photo-led to match the growing popularity of TV advertising. These BOAC posters promote the romance and escapism of traveling abroad. <em>Pictured here: BOAC posters by unknown, circa 1960s.</em>
Romance and escapism: By the 1960s, posters were becoming more photo-led to match the growing popularity of TV advertising. These BOAC posters promote the romance and escapism of traveling abroad. Pictured here: BOAC posters by unknown, circa 1960s.
Courtesy British Airways/Amberley Publishing
<strong>Changing times</strong>: Jarvis says advertising has changed a lot since the golden age of travel: "It's so expensive to get print media out there, now, in any meaningful quantitative way, that reaches a wide audience," he says. "I suspect their heyday from the '30s,'40s, '50s, even the '60s, are probably long past and never will be repeated." <em>Pictured here: BOAC posters by unknown, circa 1968.</em>
Changing times: Jarvis says advertising has changed a lot since the golden age of travel: "It's so expensive to get print media out there, now, in any meaningful quantitative way, that reaches a wide audience," he says. "I suspect their heyday from the '30s,'40s, '50s, even the '60s, are probably long past and never will be repeated." Pictured here: BOAC posters by unknown, circa 1968.
Courtesy British Airways/Amberley Publishing
<strong>New beginnings</strong>: In the early 1970s, BOAC and BEA merged to become British Airways, the airline we know today. <em>Pictured here: British Airways poster by Foot, Cone & Belding, now Draftfcb London Ltd, 1974.</em>
New beginnings: In the early 1970s, BOAC and BEA merged to become British Airways, the airline we know today. Pictured here: British Airways poster by Foot, Cone & Belding, now Draftfcb London Ltd, 1974.
Courtesy British Airways/Amberley Publishing
<strong>Concorde and club world</strong>: The early years of the newly re-branded British Airways celebrated the Concorde and the first fully flat bed for its Club World business class passengers. <em>Pictured here: British Airways poster by unknown, circa 1976, and British Airways poster by M&C Saatchi, 2000.</em>
Concorde and club world: The early years of the newly re-branded British Airways celebrated the Concorde and the first fully flat bed for its Club World business class passengers. Pictured here: British Airways poster by unknown, circa 1976, and British Airways poster by M&C Saatchi, 2000.
Courtesy British Airways/Amberley Publishing
<strong>Continued innovation: </strong>Jarvis says advertising may have changed, but remains innovative. Take the London Olympics posters, for example: "No one can say they're not creative -- they're very simple, digitized images of athletes and aircraft. I think they're beautifully done," he says. <em>Pictured here: British Airways poster by Bartle Bogle Hegarty, 2012.</em>
Continued innovation: Jarvis says advertising may have changed, but remains innovative. Take the London Olympics posters, for example: "No one can say they're not creative -- they're very simple, digitized images of athletes and aircraft. I think they're beautifully done," he says. Pictured here: British Airways poster by Bartle Bogle Hegarty, 2012.
Courtesy British Airways/Amberley Publishing