South Korea's most popular festival kicked off in South Chungcheong Province last weekend and will run until July 28. Festival organizers are expecting 3 million participants, with 10% from foreign countries.
Boryeong Mud Festival —
South Korea's most popular festival kicked off in South Chungcheong Province last weekend and will run until July 28. Festival organizers are expecting 3 million participants, with 10% from foreign countries.
JUNG YEON-JE/AFP/Getty Images
Visitors engage in activities from mud facials to mud marathons. Mud fountains, slides and wrestling tubs are also popular.
It was the only place he felt like he belonged ... —
Visitors engage in activities from mud facials to mud marathons. Mud fountains, slides and wrestling tubs are also popular.
JUNG YEON-JE/AFP/Getty Images
Everyone gets horizontal inside the mud tub.
Mud bath —
Everyone gets horizontal inside the mud tub.
JUNG YEON-JE/AFP/Getty Images
Wise move. You probably don't want to get it in your eyes, no matter how beneficial it is.
Eye masks —
Wise move. You probably don't want to get it in your eyes, no matter how beneficial it is.
JUNG YEON-JE/AFP/Getty Images
Thanks to the mud festival, local beaches "are so full of foreign tourists that one could mistake them for Europe or the United States," reported local news agency Yonhap.
Tourist magnet —
Thanks to the mud festival, local beaches "are so full of foreign tourists that one could mistake them for Europe or the United States," reported local news agency Yonhap.
JUNG YEON-JE/AFP/Getty Images
The festival was originally launched to promote the cosmetic benefits of Boryeong's local mud. Mud packs and other cosmetic items are for sale at pop-up gift booths at the festival.
Free facials —
The festival was originally launched to promote the cosmetic benefits of Boryeong's local mud. Mud packs and other cosmetic items are for sale at pop-up gift booths at the festival.
JUNG YEON-JE/AFP/Getty Images
Festival organizers amped up the Family Zone this year to make it friendlier for traveling families.
More than just friends —
Festival organizers amped up the Family Zone this year to make it friendlier for traveling families.
JUNG YEON-JE/AFP/Getty Images
Probably not the best idea to take your phone in there ...
Her newest Facebook photo —
Probably not the best idea to take your phone in there ...
JUNG YEON-JE/AFP/Getty Images
On top of the mud fest, a local beer company is adding a rock festival and beer festival to the mix.
Beer festival —
On top of the mud fest, a local beer company is adding a rock festival and beer festival to the mix.
JUNG YEON-JE/AFP/Getty Images
Face and body benefits maybe, but that stuff has got to be murder to get out of your hair.
Cosmetic benefits? —
Face and body benefits maybe, but that stuff has got to be murder to get out of your hair.
JUNG YEON-JE/AFP/Getty Images
Watch everything, for that matter.
Watch your back —
Watch everything, for that matter.
JUNG YEON-JE/AFP/Getty Images