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The reinvention of Sarajevo’s historic Holiday Inn

Updated 4:20 PM EDT, Wed October 11, 2017
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<strong>New beginnings: </strong>Sarajevo's historic Holiday Inn hotel reopened in 2016 with a new name: Hotel Holiday. <br />
New beginnings: Sarajevo's historic Holiday Inn hotel reopened in 2016 with a new name: Hotel Holiday.
Courtesy Sarajevo Holiday Inn Hotel
<strong>Iconic building:</strong> Designed by Bosnian architectIvan Štraus for the 1984 Sarajevo Winter Olympics, the hotel was originally created to be an "indoor city" for its guests.
Iconic building: Designed by Bosnian architectIvan Štraus for the 1984 Sarajevo Winter Olympics, the hotel was originally created to be an "indoor city" for its guests.
Courtesy Sarajevo Holiday Inn Hotel
<strong>Current incarnation: </strong>"We wanted to keep the previous look of the hotel because it is symbolic and well-known." says Fatima Alefendić, Hotel Holiday's sales and marketing executive manager.
Current incarnation: "We wanted to keep the previous look of the hotel because it is symbolic and well-known." says Fatima Alefendić, Hotel Holiday's sales and marketing executive manager.
Courtesy Sarajevo Holiday Inn Hotel
<strong>Shiny facilities: </strong>Hotel Holiday has a spa center with saunas, a pool, massage rooms and a fitness center.
Shiny facilities: Hotel Holiday has a spa center with saunas, a pool, massage rooms and a fitness center.
Courtesy Sarajevo Holiday Inn Hotel
<strong>New clientele: </strong>22 years after the end of the conflict,<strong> </strong>Sarajevo is now growing in popularity as a weekend break destination.
New clientele: 22 years after the end of the conflict, Sarajevo is now growing in popularity as a weekend break destination.
Courtesy Sarajevo Holiday Inn Hotel
<strong>Turbulent history: </strong>Sarajevo's Holiday Inn became internationally famous as a base for foreign correspondents during the 1990s Balkans conflict.
Turbulent history: Sarajevo's Holiday Inn became internationally famous as a base for foreign correspondents during the 1990s Balkans conflict.
Courtesy xinem, Flickr / Creative Commons
<strong>Dangerous location: </strong>Sarajevo<strong> </strong>was under siege from 1992 to 1996. The hotel is situated on Zmaja od Bosne Street, one of the most hazardous positions in the city at that time. <br />
Dangerous location: Sarajevo was under siege from 1992 to 1996. The hotel is situated on Zmaja od Bosne Street, one of the most hazardous positions in the city at that time.
GABRIEL BOUYS/AFP/Getty Images
<strong>Sniper Alley: </strong>Sniper Alley, pictured in 1993, was the name given to Zmaja od Bosne Street and Meša Selimović Boulevard. The road was lined with snipers' posts and some of the staff at the hotel dodged snipers' bullets in order to go to work.
Sniper Alley: Sniper Alley, pictured in 1993, was the name given to Zmaja od Bosne Street and Meša Selimović Boulevard. The road was lined with snipers' posts and some of the staff at the hotel dodged snipers' bullets in order to go to work.
GABRIEL BOUYS/AFP/Getty Images

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