Popular Bookmall, which operates eight bookstores in China, runs a streetside shop that operates under the honor system. The company hopes it will encourage locals to read more.
Nanjing's honesty bookstore —
Popular Bookmall, which operates eight bookstores in China, runs a streetside shop that operates under the honor system. The company hopes it will encourage locals to read more.
courtesy Popular Bookmall
"If they can really finish the books, it doesn't matter if they took the books for free," says Zhu Yu, the marketing director of the company. "In fact, we are really happy to witness so many people taking books from the honesty bookshop."
Books for free ... if you want —
"If they can really finish the books, it doesn't matter if they took the books for free," says Zhu Yu, the marketing director of the company. "In fact, we are really happy to witness so many people taking books from the honesty bookshop."
courtesy Popular Bookmall
"Honesty is as precious as gold," says a sign at the store. It also suggests an amount to pay -- 30% of the original cover price.
Honesty is gold —
"Honesty is as precious as gold," says a sign at the store. It also suggests an amount to pay -- 30% of the original cover price.
courtesy Popular Bookmall
Zhu says he's determined to make the store a long-term project. It's open every day, except when it rains, and is locked up each night.
Another happy customer —
Zhu says he's determined to make the store a long-term project. It's open every day, except when it rains, and is locked up each night.
courtesy Popular Bookmall
It's not the first time Popular Bookmall has employed inventive tactics to promote reading. Last year, the company laid out 1,000 books and reading lamps on the ground and encouraged people "to go on a date" with a book.
Book date —
It's not the first time Popular Bookmall has employed inventive tactics to promote reading. Last year, the company laid out 1,000 books and reading lamps on the ground and encouraged people "to go on a date" with a book.
courtesy Popular Bookmall