<strong>GMT Bar:</strong> A futuristic-looking hotel bar takes center stage on the ground floor at London's new Hard Rock Hotel.
GMT Bar: A futuristic-looking hotel bar takes center stage on the ground floor at London's new Hard Rock Hotel.
Sarah Tilotta for CNN
<strong>Local talent:</strong> A photo of singer Adele is featured in the hotel's main dining room.
Local talent: A photo of singer Adele is featured in the hotel's main dining room.
Sarah Tilotta for CNN
<strong>Coming soon:</strong> The new Hard Rock Hotel's sign is partially revealed in central London.
Coming soon: The new Hard Rock Hotel's sign is partially revealed in central London.
Sarah Tilotta for CNN
<strong>Memorabilia:</strong> At opening, there will be around 116 pieces on display across the cafe and hotel, with more to come. These guitars are in the cafe.
Memorabilia: At opening, there will be around 116 pieces on display across the cafe and hotel, with more to come. These guitars are in the cafe.
Sarah Tilotta for CNN
<strong>Rooms:</strong> There are two levels of accommodation on offer: Deluxe and Rock Royalty.
Rooms: There are two levels of accommodation on offer: Deluxe and Rock Royalty.
Sarah Tilotta for CNN
<strong>Individual art in each room: </strong>An artwork depicting Amy Winehouse hangs above a vinyl record player in one of the hotel rooms.
Individual art in each room: An artwork depicting Amy Winehouse hangs above a vinyl record player in one of the hotel rooms.
Sarah Tilotta for CNN
<strong>Behind the scenes:</strong> Noah Vega, a memorabilia installation technician, prepares to hang a jacket designed by Jean Paul Gaultier, which was worn by George Michael, the late pop star, in a music video for his hit song, "I Want Your Sex."
Behind the scenes: Noah Vega, a memorabilia installation technician, prepares to hang a jacket designed by Jean Paul Gaultier, which was worn by George Michael, the late pop star, in a music video for his hit song, "I Want Your Sex."
Sarah Tilotta for CNN
<strong>Rock rarity: A</strong> framed passport document for Sex Pistols' band member Sid Vicious awaits hanging in the hotel, among other rock memorabilia.
Rock rarity: A framed passport document for Sex Pistols' band member Sid Vicious awaits hanging in the hotel, among other rock memorabilia.
Sarah Tilotta for CNN
<strong>'Elegant chic': </strong>A chandelier in the main dining room fits in with what Hard Rock Hotel London's Andrew Tivers describes as the hotel's "elegant chic" style.
'Elegant chic': A chandelier in the main dining room fits in with what Hard Rock Hotel London's Andrew Tivers describes as the hotel's "elegant chic" style.
Sarah Tilotta for CNN
<strong>Rock Royalty Lounge: </strong>Rock Royalty customers get their own VIP check in and access to the Rock Royalty Lounge.
Rock Royalty Lounge: Rock Royalty customers get their own VIP check in and access to the Rock Royalty Lounge.
Sarah Tilotta for CNN
<strong>Design features:</strong> A light feature made from drumsticks hangs above a mannequin on the main floor.
Design features: A light feature made from drumsticks hangs above a mannequin on the main floor.
Sarah Tilotta for CNN
<strong>Fender delivery:</strong> Guests can reserve a Fender guitar and amp so they can rock out in their room (while wearing headphones).
Fender delivery: Guests can reserve a Fender guitar and amp so they can rock out in their room (while wearing headphones).
Sarah Tilotta for CNN
<strong>Bedding: </strong>The hotel's bedding features rock-themed details, like this guitar-embroidered pillow case.
Bedding: The hotel's bedding features rock-themed details, like this guitar-embroidered pillow case.
Sarah Tilotta for CNN
<strong>Measuring up: </strong>Mirrors in the rooms provide markers revealing the heights of musicians.
Measuring up: Mirrors in the rooms provide markers revealing the heights of musicians.
Sarah Tilotta for CNN
<strong>Suite:</strong> Rock Royalty suites have their own lounge area.
Suite: Rock Royalty suites have their own lounge area.
Sarah Tilotta for CNN
<strong>Work in progress: </strong>Workmen prepare to hang a piece of memorabilia.
Work in progress: Workmen prepare to hang a piece of memorabilia.
Sarah Tilotta for CNN
<strong>Party gear: </strong>A costume once worn by Elton John to a birthday party thrown by Elvis Presley.
Party gear: A costume once worn by Elton John to a birthday party thrown by Elvis Presley.
Sarah Tilotta for CNN
<strong>Space age:</strong> A detail of the centerpiece bar.
Space age: A detail of the centerpiece bar.
Sarah Tilotta for CNN
<strong>Ethos:</strong> One of the Hard Rock's mottos, "Save the planet," is reflected in a framed photo of the late singer Amy Winehouse.
Ethos: One of the Hard Rock's mottos, "Save the planet," is reflected in a framed photo of the late singer Amy Winehouse.
Sarah Tilotta for CNN
<strong>Ready for customers: </strong>Another bar on the main floor.
Ready for customers: Another bar on the main floor.
Sarah Tilotta for CNN
<strong>Freddie Mercury:</strong> At the time of our visit, the hotel was awaiting delivery of a piano that once sat in Freddie Mercury's childhood home.
Freddie Mercury: At the time of our visit, the hotel was awaiting delivery of a piano that once sat in Freddie Mercury's childhood home.
Sarah Tilotta for CNN
<strong>Cumberland Hotel:</strong> An external view of the Hard Rock Hotel, formally the Cumberland Hotel. Guests including Bob Dylan, Stevie Wonder and Buddy Holly once stayed here.
Cumberland Hotel: An external view of the Hard Rock Hotel, formally the Cumberland Hotel. Guests including Bob Dylan, Stevie Wonder and Buddy Holly once stayed here.
Sarah Tilotta for CNN
<strong>Location:</strong> A view of the hotel through Marble Arch. The hotel is moments from Marble Arch tube station and the green spaces of Hyde Park.
Location: A view of the hotel through Marble Arch. The hotel is moments from Marble Arch tube station and the green spaces of Hyde Park.
Sarah Tilotta for CNN