New James Bond museum opens in Austria | CNN

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Travel

New James Bond museum opens in Austria

Updated 10:22 AM EDT, Tue June 12, 2018
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<strong>Bond museum: </strong>James Bond movies are known for their incredible locations. Now a new museum is opening in the Austrian alps celebrating 007.
Bond museum: James Bond movies are known for their incredible locations. Now a new museum is opening in the Austrian alps celebrating 007.
Courtesy Christoph Nosig
<strong>Alpine setting:</strong> Located on Gaislachkogl mountain in Sölden, the museum, called 007 Elements, neighbors the ice Q restaurant featured in "Spectre."
Alpine setting: Located on Gaislachkogl mountain in Sölden, the museum, called 007 Elements, neighbors the ice Q restaurant featured in "Spectre."
Courtesy Kristopher Grunert
<strong>Incredible location</strong>: "It's actually built inside the permafrost of the mountain," creative director of the museum Neal Callow tells CNN Travel.
Incredible location: "It's actually built inside the permafrost of the mountain," creative director of the museum Neal Callow tells CNN Travel.
Courtesy Kristopher Grunert
<strong>Bond expert</strong>: Callow worked as the art director on the past four Bond films: "Casino Royale," "Quantum of Solace," "Skyfall" and "Spectre."
Bond expert: Callow worked as the art director on the past four Bond films: "Casino Royale," "Quantum of Solace," "Skyfall" and "Spectre."
Courtesy Kristopher Grunert
<strong>Frosty moment:</strong> The Alpine setting was chosen for 2015's "Spectre" was the "perfect environment for the character of Dr Madeleine Swann," says Callow.
Frosty moment: The Alpine setting was chosen for 2015's "Spectre" was the "perfect environment for the character of Dr Madeleine Swann," says Callow.
Courtesy Kristopher Grunert
<strong>Collaborative effort:</strong> Called 007 Elements, it's a collaboration between Callow and Optimist Inc. head of design Tino Schaedler and his team.
Collaborative effort: Called 007 Elements, it's a collaboration between Callow and Optimist Inc. head of design Tino Schaedler and his team.
Courtesy Kristopher Grunert
<strong>Villain's lair:</strong> The museum has a modern, dramatic aesthetic. "We wanted it to feel like somewhere that you might see James Bond operate," says Callow.
Villain's lair: The museum has a modern, dramatic aesthetic. "We wanted it to feel like somewhere that you might see James Bond operate," says Callow.
Courtesy Kristopher Grunert
<strong>Iconic look: </strong>The inventive design also channels iconic James Bond Production Designer Sir Ken Adam and the early Bond movies.
Iconic look: The inventive design also channels iconic James Bond Production Designer Sir Ken Adam and the early Bond movies.
Courtesy Kristopher Grunert
<strong>Grand designs</strong>: The architect, Johann Obermoser -- who also worked on the ice Q restaurant -- was the brainchild behind the design.
Grand designs: The architect, Johann Obermoser -- who also worked on the ice Q restaurant -- was the brainchild behind the design.
Courtesy Kristopher Grunert
<strong>Unusual construction:</strong> "It's made up of nine independent floating cubes that form together to build this one whole installation," says Callow.
Unusual construction: "It's made up of nine independent floating cubes that form together to build this one whole installation," says Callow.
Courtesy Kristopher Grunert
<strong>Modern magic: </strong>As well as harking back to vintage Bond moments, the museum also channels Bond's high tech reputation.
Modern magic: As well as harking back to vintage Bond moments, the museum also channels Bond's high tech reputation.
Courtesy Kristopher Grunert
<strong>Pioneering:</strong> "Bond as a brand, I guess, or as a franchise, has always been famous for being right on the cutting edge of technology," says Callow.
Pioneering: "Bond as a brand, I guess, or as a franchise, has always been famous for being right on the cutting edge of technology," says Callow.
Courtesy Kristopher Grunert
<strong>Unconventional museum</strong>: The museum describes itself as a cinematic experience, rather than a traditional museum.
Unconventional museum: The museum describes itself as a cinematic experience, rather than a traditional museum.
Courtesy Kristopher Grunert
<strong>Multi-sensory:</strong> "We wanted it to be much more something that you feel in a multi-sensory and emotive way," says Callow.
Multi-sensory: "We wanted it to be much more something that you feel in a multi-sensory and emotive way," says Callow.
Courtesy Kristopher Grunert
<strong>Striking spaces:</strong> There are dramatic chambers and soundscapes. "We've designed it as a sequence of spaces that you journey through," says Callow.
Striking spaces: There are dramatic chambers and soundscapes. "We've designed it as a sequence of spaces that you journey through," says Callow.
Courtesy Kristopher Grunert
<strong>Time travel</strong>: There are incredible props on show, including the full size airplane from "Spectre." Callow says the museum will be constantly updated.
Time travel: There are incredible props on show, including the full size airplane from "Spectre." Callow says the museum will be constantly updated.
Courtesy Kristopher Grunert
<strong>Highlights</strong>: Despite the plethora of props on display, Callow says "the number one highlight of the museum is it's in this absolutely amazing location."
Highlights: Despite the plethora of props on display, Callow says "the number one highlight of the museum is it's in this absolutely amazing location."
Courtesy Kristopher Grunert
<strong>Great location</strong>: There are other attractions in the region that Callow recommends: "There's absolutely fantastic stuff to do all over that valley," he says.
Great location: There are other attractions in the region that Callow recommends: "There's absolutely fantastic stuff to do all over that valley," he says.
Courtesy Kristopher Grunert
<strong>Next step: </strong>More Bond awaits: "I'm working on the next James Bond film now, as an art director, no title as yet, but it's being directed by Danny Boyle," says Callow.
Next step: More Bond awaits: "I'm working on the next James Bond film now, as an art director, no title as yet, but it's being directed by Danny Boyle," says Callow.
Courtesy Kristopher Grunert
<strong>Amazing destinations</strong>: "I've worked in all different places, in Panama, Istanbul, the Austrian alps, the Bahamas, every time it's totally different, but always good fun," he says.
Amazing destinations: "I've worked in all different places, in Panama, Istanbul, the Austrian alps, the Bahamas, every time it's totally different, but always good fun," he says.
Courtesy Kristopher Grunert

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