
The 'unicorn of pastries' —
People have been lining up for 90 minutes or more to get a cruffin from Mr. Holmes Bakehouse in San Francisco. This work of art is filled with salted caramel cream, but flavors change daily.

These won't last long —
S'mores cruffins have been a hit. Cruffins come out at 9 a.m. daily and are usually sold out by noon. To keep as many customers as possible satisfied, there's a limit of two per person.

Sign of popularity —
It's no Golden Gate Bridge but the neon sign inside Mr. Holmes Bakehouse has become a popular backdrop for visiting Instagrammers. There are no tables or chairs in the shop, it's take-out only.

Morning ritual —
Lines usually begin forming outside the shop on Larkin Street well ahead of opening hours at 7 a.m. on weekdays, 8 a.m. on weekends.

More than cruffins —
Pastry chef Ry Stephen can do more than crank out cruffins. His other pastries have a loyal following, such as the dark chocolate and honeycomb donut.

French influence —
Pastry chef Ry Stephen worked in a Paris pastry shop before relocating to San Francisco. The influence shows in his caffe latte ganache, with brownie sponge, coffee glaze, coffee marshmallow and coffee jelly.

Hot item —
Torched meringue, citrus curd, berry jelly and pecan sponge tart.

Cookie closeup —
Cookie with caramel, chocolate and cocoa nibs.

Center stage —
The California croissant is stuffed with smoked salmon, pickled ginger and wasabi and comes with a packet of soy sauce.

Elegance in a box —
Mr. Holmes Bakehouse design and take-out boxes were inspired by the rich packaging from the fictional Mendl's Bakery in Wes Anderson's "The Grand Budapest Hotel."

Back to the cruffins —
Mr. Holmes Bakehouse pastry chef and co-owner Ry Stephen (right) wrangles cruffins fresh from the oven. They'll be dusted with sugar in a moment then sold to customers lined up outside.



