
Hanfu fans participate in an elaborate shoot at Chengdu Linxi Photography Room.

"(Hanfu) is something unique to us Chinese people. There's a sense of cultural belonging and affinity," said He Li, the owner of the Chengdu based photography studio.

He Li said as the Hanfu movement has gained popularity, it's been easier to source historically accurate clothing.

Young Hanfu fans model the fashion's wide sleeves and sweeping robes in highly stylized photo shoots.

There are Hanfu shops, designers, and even photography studios in major Chinese cities.

Hanfu outfits can cost anywhere from $30 to several thousands, depending on the quality.

Tight-knit Hanfu communities and university clubs often meet up for themed activities like folk games or costume showings.

Some Hanfu sites claim that Manchu leaders forcibly erased Hanfu during the Qing dynasty.

Experts say there are dozens of Hanfu styles depending on the time period, geographic region and socioeconomic class.

Motifs that are frequently used include embroidered cranes, dragons, swirling clouds and delicate flowers.

Some people wear Hanfu for its social media cachet -- just like those who visit certain restaurants for their Instagrammable dishes.

Hanfu also gained traction because of the popularity of Chinese period dramas on television. Many dress in Hanfu to imitate their favorite actors.

He Li said most clients who participate in Hanfu photo shoots are aged 20 to 25. The photography studio provides outfits, but many customers bring their own favorite Hanfu as well.

"The rise of Hanfu culture hasn't been too long," said He Li. "It is still very young and has a (long way) to go."


