How Bentley earned its reputation | CNN

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How Bentley earned its reputation

Published 8:11 PM EST, Wed November 30, 2016
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British luxury car manufacturer Bentley celebrates its centenary in 2019. For almost 100 years, Bentley has been upholding its reputation with careful management and a skilled workforce. <br /><br />The paint shop was a major investment for Bentley but it allows the firm to match any color the customer requires.
British luxury car manufacturer Bentley celebrates its centenary in 2019. For almost 100 years, Bentley has been upholding its reputation with careful management and a skilled workforce.

The paint shop was a major investment for Bentley but it allows the firm to match any color the customer requires.
Bentley/photo by Max Earey
Owner Volkswagen is pumping a billion dollars into Bentley's facility in Crewe, UK.
Bentley's facility in Crewe —
Owner Volkswagen is pumping a billion dollars into Bentley's facility in Crewe, UK.
Bentley
Hand-stitched leather steering wheels offer a softer feel in the hand than items stitched by machines.
Hand-stitched leather steering wheels offer a softer feel in the hand than items stitched by machines.
Bentley/ photo by Max Earey
The team of leather inspectors gets through around 70,000 hides per year, flagging up areas for the cutting machines to avoid.
The team of leather inspectors gets through around 70,000 hides per year, flagging up areas for the cutting machines to avoid.
Bentley
For all the investment, mark-up of Bentley's leather hides still relies on specially trained technicians.
For all the investment, mark-up of Bentley's leather hides still relies on specially trained technicians.
Bentley
Bentley's factory in Crewe now employs more than 4000 staff.
Bentley's factory in Crewe now employs more than 4000 staff.
Bentley
The 0.6mm-thick veneers are stored in a humid atmosphere to keep them pliable.
The 0.6mm-thick veneers are stored in a humid atmosphere to keep them pliable.
Bentley/ photo by David Shepherd
Bentley offers a choice of 14 wood veneers on its models.
Bentley offers a choice of 14 wood veneers on its models.
Bentley/ photo by MAX EAREY
The Bentayga SUV's first edition runs to 608 vehicles and all of them are already sold.
Bentley Bentayga —
The Bentayga SUV's first edition runs to 608 vehicles and all of them are already sold.
Bentley
It is available in 90 exterior colors, 15 interior leather colors, and various high-gloss wood veneers and metal finishes.
Bentley Bentayga —
It is available in 90 exterior colors, 15 interior leather colors, and various high-gloss wood veneers and metal finishes.
Bentley Motors
There are only two rows of seats, made by Bentley's in-house coachbuilding division Mulliner.
Bentley Bentayga —
There are only two rows of seats, made by Bentley's in-house coachbuilding division Mulliner.
Bentley Motors
The Bentayga's base sticker price is $229,100, and the U.S. cost for the first edition Bentaygas are $297,400.
Bentley Bentayga —
The Bentayga's base sticker price is $229,100, and the U.S. cost for the first edition Bentaygas are $297,400.
Bentley Motors
The Bentayga can go from 0-60 mph in 4 seconds.
Bentley Bentayga —
The Bentayga can go from 0-60 mph in 4 seconds.
Bentley Motors
Bentley proclaimed the vehicle to be the world's fastest, most exclusive, and expensive SUV.
Bentley Bentayga —
Bentley proclaimed the vehicle to be the world's fastest, most exclusive, and expensive SUV.
Bentley Motors
The Bentayga has become Bentley's best-selling model.
Bentley Bentayga —
The Bentayga has become Bentley's best-selling model.
Bentley
Bentley has expanded its brand to include everything from luggage sets and hampers to luxury fragrances.
Mulliner Picnic Hamper —
Bentley has expanded its brand to include everything from luggage sets and hampers to luxury fragrances.
Bentley
Designed in collaboration with designer Linley, the Bentley hamper can be secured into the Bentayga SUV.
Mulliner Picnic Hamper —
Designed in collaboration with designer Linley, the Bentley hamper can be secured into the Bentayga SUV.
Courtesy Bentley
Bentley's customized hamper for the Bentayga costs around $40,000.
Mulliner Picnic Hamper —
Bentley's customized hamper for the Bentayga costs around $40,000.
Courtesy Bentley
The hamper features china crockery, silver cutlery and crystal glass as well as champagne cooler and cashmere picnic rug.
Mulliner Picnic Hamper —
The hamper features china crockery, silver cutlery and crystal glass as well as champagne cooler and cashmere picnic rug.
Courtesy Bentley

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