Subway became the latest company to try to freshen its image with a new logo. It's the first time in more than a decade and only the sixth time in Subway's 50-year history that the logo has changed.
Subway —
Subway became the latest company to try to freshen its image with a new logo. It's the first time in more than a decade and only the sixth time in Subway's 50-year history that the logo has changed.
subway/cnnmoney
MasterCard, formerly called Master Charge, has had a few logo tweaks over the years. This is the first one that moved the branding below the circles.
MasterCard —
MasterCard, formerly called Master Charge, has had a few logo tweaks over the years. This is the first one that moved the branding below the circles.
mastercard / cnnmoney
Netflix made a bold move with its <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2016%2F06%2F20%2Fnews%2Fcompanies%2Fnetflix-two-logos%2F">logo change</a>, dropping the "etflix" in favor of a simple red "N."
Netflix made a bold move with its logo change, dropping the "etflix" in favor of a simple red "N."
Instead of the stylized white and black "U," <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2016%2F02%2F02%2Fnews%2Fcompanies%2Fuber-logo-rebrand%2F">Uber's new design</a> features an image that the company calls the "atom and bit."
Instead of the stylized white and black "U," Uber's new design features an image that the company calls the "atom and bit."
uber
When companies decide to update or change their logos, the public often responds with very strong negative feelings. Some brands weather the storm; others revert back to the crowd favorite.
Verizon —
When companies decide to update or change their logos, the public often responds with very strong negative feelings. Some brands weather the storm; others revert back to the crowd favorite.
Verizon
IHOP changed its logo in June 2015.
IHOP —
IHOP changed its logo in June 2015.
Ihop
Airbnb changed its logo in July 2014.
Airbnb —
Airbnb changed its logo in July 2014.
Airbnb
Gap changed its logo in October 2010, but the backlash was so intense that the brand reverted to the original.
Gap —
Gap changed its logo in October 2010, but the backlash was so intense that the brand reverted to the original.
Gap
Kraft gave up on its iconic red racetrack logo in 2009, going to something very different. In 2012, it changed again.
Kraft —
Kraft gave up on its iconic red racetrack logo in 2009, going to something very different. In 2012, it changed again.
Kraft
AOL changed its logo in November 2009.
AOL —
AOL changed its logo in November 2009.
Aol
Pepsi's logo has changed several times over the years. Above are a logo used from 2003 to 2006 and its current logo.
Pepsi —
Pepsi's logo has changed several times over the years. Above are a logo used from 2003 to 2006 and its current logo.
Pepsi
Tropicana changed its long-time logo in January 2009 but reverted back to the orange-bearing logo a month later after facing public disapproval and a drop in sales.
Tropicana —
Tropicana changed its long-time logo in January 2009 but reverted back to the orange-bearing logo a month later after facing public disapproval and a drop in sales.
Tropicana
USA Today unveiled a new logo in September 2012 -- the year the company celebrated its 30th anniversary.
USA Today —
USA Today unveiled a new logo in September 2012 -- the year the company celebrated its 30th anniversary.
USA Today
Myspace changed its logo in October 2010 but returned to a modified version of its original in September 2012.
Myspace —
Myspace changed its logo in October 2010 but returned to a modified version of its original in September 2012.
Myspace