Gold has become <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2014%2F02%2F19%2Fnews%2Fsochi-olympians-sponsorship%2Findex.html">America's sweetheart</a> because of her talent, looks and personality, and could be in line for new sponsorship deals worth over $1 million.
Gracie Gold —
Gold has become America's sweetheart because of her talent, looks and personality, and could be in line for new sponsorship deals worth over $1 million.
Photo: Matthew Stockman/Getty Images
<a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2F2014%2F02%2F08%2Fworld%2Feurope%2Frussia-sochi-winter-olympics%2Findex.html%3Firef%3Dallsearch">Kotsenburg</a> secured the first gold for Team U.S.A. in Sochi in the men's snowboard slopestyle. He's already backed by sponsors such as Nike, Monster Beverage and <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2014%2F02%2F07%2Ftechnology%2Fgopro-ipo%2F">GoPro</a>.
Sage Kotsenburg —
Kotsenburg secured the first gold for Team U.S.A. in Sochi in the men's snowboard slopestyle. He's already backed by sponsors such as Nike, Monster Beverage and GoPro.
Photo: JAVIER SORIANO/AFP/Getty Images
Oshie, who plays for the NHL's St. Louis Blues, became an <a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2Fvideo%2Fdata%2F2.0%2Fvideo%2Fsports%2F2014%2F02%2F16%2Fnichols-us-russia-hockey.cnn.html">all-American hero</a> after scoring the stunning goal that gave the U.S. a <a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2F2014%2F02%2F15%2Fworld%2Fsochi-us-russia-hockey%2F">3-2 victory</a> over Russia.
T.J. Oshie —
Oshie, who plays for the NHL's St. Louis Blues, became an all-American hero after scoring the stunning goal that gave the U.S. a 3-2 victory over Russia.
Photo: Streeter Lecka/Getty
Christensen, who has contracts with Oakley and ski gear company Fischer, is expected to negotiate more <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2014%2F02%2F19%2Fnews%2Fsochi-olympians-sponsorship%2Findex.html">brand partnerships</a> after <a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2F2014%2F02%2F13%2Fsport%2Folympics-day-six-slopestyle-u-s%2Findex.html">winning gold </a>in the first ever Olympics ski slopestyle competition.
Joss Christensen —
Christensen, who has contracts with Oakley and ski gear company Fischer, is expected to negotiate more brand partnerships after winning gold in the first ever Olympics ski slopestyle competition.
Photo: Scott Halleran/Getty
Miller became the oldest man to win an Olympic alpine skiing medal with his <a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2F2014%2F02%2F16%2Fsport%2Folympics-day-nine%2F">third place </a>in the super-G event. It was his sixth Olympic medal of a long career.
Bode Miller —
Miller became the oldest man to win an Olympic alpine skiing medal with his third place in the super-G event. It was his sixth Olympic medal of a long career.
Photo: Alexis Boichard/Agence Zoom/Getty Images
The Russian tennis star didn't compete in Sochi but she helped <a href="index.php?page=&url=http%3A%2F%2Fedition.cnn.com%2F2014%2F02%2F05%2Fsport%2Fsochi-maria-sharapova-winter-olympics%2F">promote the city</a> before the Games, packing in plenty of <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2014%2F02%2F19%2Fnews%2Fsochi-olympians-sponsorship%2Findex.html">corporate work</a> along the way.
Maria Sharapova —
The Russian tennis star didn't compete in Sochi but she helped promote the city before the Games, packing in plenty of corporate work along the way.
Photo: John Berry/Getty