
Idriss Al Rifai and Joy Ajlouny, founders of Fetchr, a Dubai-based delivery service which uses your smartphone as your location. The start up, which operates in a number of countries in the Middle East, has just received $41 million in additional investment to expand the company.

In the UAE many people do not have listed addresses, creating issues around deliveries. Fetchr seeks to negotiate this problem by using a smartphone's GPS location to send a package directly to you -- wherever you may be.

The company was conceived when Rifai met Ajlouny in California, 2012. Starting with three employees, its numbers have swelled to 1,500 -- growing 100% in the last four months, according to Fetchr.

Fetchr operates a two price system for items below three kilograms and below 12 kilograms. It also offers Fetchr Now, a service which will pick up your package in under 45 minutes and deliver it immediately.

The company gives users the option to pay cash on delivery -- still the most popular method of e-commerce in the region, Fetchr says.

Both vans and motorbikes are sent out to negotiate the Dubai traffic, with the latter ideal for rush hour deliveries.



