Hugh Jackman joins Ethiopian coffee farmer Dukale at his home. Jackman's volunteer work in Ethiopia spurred him to create a foundation and company to promote fair-trade coffee.
Hugh Jackman joins Ethiopian coffee farmer Dukale at his home. Jackman's volunteer work in Ethiopia spurred him to create a foundation and company to promote fair-trade coffee.
Courtesy World Vision
Jackman, seen here planting a tree with Dukale in Ethiopia, liked the taste of Dukale's coffee so much, he wanted to market it. His company, Laughing Man Coffee, recently partnered with Keurig.
Jackman, seen here planting a tree with Dukale in Ethiopia, liked the taste of Dukale's coffee so much, he wanted to market it. His company, Laughing Man Coffee, recently partnered with Keurig.
CNN
In collaborating with Jackman, Dukale's family has seen improved living standards with fair-trading practices.
In collaborating with Jackman, Dukale's family has seen improved living standards with fair-trading practices.
Courtesy World Vision
Dukale, the inspiration for the documentary "Dukale's Dream," has been able to buy more land and now owns a cafe.
Dukale, the inspiration for the documentary "Dukale's Dream," has been able to buy more land and now owns a cafe.
Courtesy World Vision
Dukale's daughter shows off a bowl of coffee cherries.
Dukale's daughter shows off a bowl of coffee cherries.
Courtesy World Vision
Hugh Jackman and his wife, Deborra-Lee Furness, attend the premiere of "Dukale's Dream" on June 4 in New York City.
Hugh Jackman and his wife, Deborra-Lee Furness, attend the premiere of "Dukale's Dream" on June 4 in New York City.
Getty Images for The 7th Floor
Jackman launched Laughing Man Coffee & Tea. Its biggest seller is "Dukale's Dream," featuring Dukale's coffee beans and his picture on the label.
Jackman launched Laughing Man Coffee & Tea. Its biggest seller is "Dukale's Dream," featuring Dukale's coffee beans and his picture on the label.
Courtesy Kuerig Green Mountain