The annual CoolBrands Top 20 ranking is based on a survey of independent influencers and over 2,000 British consumers.
Are these the coolest brands? —
The annual CoolBrands Top 20 ranking is based on a survey of independent influencers and over 2,000 British consumers.
Courtesy: Andy Hau/CoolBrands
Apple retained its position as the coolest brand.
1. Apple —
Apple retained its position as the coolest brand.
XINHUA/Landov
High-end luxury brands continue to dominate the ranking with Aston Martin finishing second.
2. Aston Martin —
High-end luxury brands continue to dominate the ranking with Aston Martin finishing second.
NEIMAN MARCUS
Nike is among the coolest brands, but its rival Adidas has dropped off the top 20.
3. Nike —
Nike is among the coolest brands, but its rival Adidas has dropped off the top 20.
Christopher Polk/Getty Images for iHeartMedia
CHANEL finished fourth.
4. CHANEL —
CHANEL finished fourth.
Lipnitzki/Roger Viollet/Getty Images/Courtesy Chanel
Glastonbury Festival is among the less traditional brands represented in the top 20.
5. Glastonbury —
Glastonbury Festival is among the less traditional brands represented in the top 20.
Ian Gavan/Getty Images
The online giant Google is the top technology brand in the ranking.
6. Google —
The online giant Google is the top technology brand in the ranking.
Peter MuhlyAFP/Getty Images
Google's subsidiary YouTube is trailing right behind.
7. YouTube —
Google's subsidiary YouTube is trailing right behind.
Andrew Harrer/Bloomberg/Getty Images
The Gallic champagne powerhouse Dom Perignon regained a top 20 position after a three-year absence.
8. Dom Perignon —
The Gallic champagne powerhouse Dom Perignon regained a top 20 position after a three-year absence.
Getty Images For Moet & Chandon
Rolex finished ninth this year, dropping lower down. It was third last year.
9. Rolex —
Rolex finished ninth this year, dropping lower down. It was third last year.
Thomas Niedermueller/Getty Images
The U.S. streaming and DVD service Netflix made its debut among the top 20 this year.
10. Netflix —
The U.S. streaming and DVD service Netflix made its debut among the top 20 this year.
The innovative technology company Bang and Olufsen finished 11, rising one rank compare to last year.
11. Bang and Olufsen —
The innovative technology company Bang and Olufsen finished 11, rising one rank compare to last year.
SAJJAD HUSSAIN/AFP/Getty Image
Sunglasses maker Ray Ban made it onto the top 20 cool brands list.
12. Ray Ban —
Sunglasses maker Ray Ban made it onto the top 20 cool brands list.
Courtesy Ray Ban
Ranked as number 13, Alexander McQueen brand did better than last year when it finished 19th.
13. Alexander McQueen —
Ranked as number 13, Alexander McQueen brand did better than last year when it finished 19th.
Instagram made it into the top 20 for the first time.
14. Instagram —
Instagram made it into the top 20 for the first time.
AFP PHOTO / LIONEL BONAVENTURE
American technology brand Bose bounced back after one year absence.
15. Bose —
American technology brand Bose bounced back after one year absence.
Neilson Barnard/Getty Images for International Luxury Media In
Liberty department store in London also returned into the top 20 after missing out last year.
16. Liberty —
Liberty department store in London also returned into the top 20 after missing out last year.
Oli Scarff/Getty Images
Selfridges, another UK department store chain, finished 17.
17. Selfridges —
Selfridges, another UK department store chain, finished 17.
ADRIAN DENNIS/AFP/Getty Images
Sony finished at the same spot as last year, ranked 18.
18. Sony —
Sony finished at the same spot as last year, ranked 18.
Getty Images
Although it managed to stay within the top 20, Virgin Atlantic dropped down 10 places compared to last year.
19. Virgin Atlantic —
Although it managed to stay within the top 20, Virgin Atlantic dropped down 10 places compared to last year.
courtesy virgin atlantic
CUK luxury fashion brand Stella McCartney, owned by French luxury house Kering, also re-entered the top 20.
20. Stella McCartney —
CUK luxury fashion brand Stella McCartney, owned by French luxury house Kering, also re-entered the top 20.
Feng Li/Getty Images