A crowd stands outside of the Flint Center for the Performing Arts ahead of the <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2014%2F09%2F09%2Ftechnology%2Fmobile%2Fapple-iphone-iwatch-event%2Findex.html">Apple keynote address</a> Tuesday, September 9, at De Anza College in Cupertino, California.
Apple unveils new iPhones, watch —
A crowd stands outside of the Flint Center for the Performing Arts ahead of the Apple keynote address Tuesday, September 9, at De Anza College in Cupertino, California.
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Phil Schiller, Apple's senior vice president of worldwide marketing, announces new iPhones at the event: the iPhone 6 and the iPhone 6 Plus.
Apple unveils new iPhones, watch —
Phil Schiller, Apple's senior vice president of worldwide marketing, announces new iPhones at the event: the iPhone 6 and the iPhone 6 Plus.
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Schiller talks about the new iPhones. The iPhones have curved edges and bigger screens that measure 4.7 inches and 5.5 inches, up from just four inches on the iPhone 5S.
Apple unveils new iPhones, watch —
Schiller talks about the new iPhones. The iPhones have curved edges and bigger screens that measure 4.7 inches and 5.5 inches, up from just four inches on the iPhone 5S.
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Apple CEO Tim Cook sets up an announcement with the famous saying popularized by his predecessor, Steve Jobs.
Apple unveils new iPhones, watch —
Apple CEO Tim Cook sets up an announcement with the famous saying popularized by his predecessor, Steve Jobs.
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Cook discusses the Apple Watch, the company's first wearable device.
Apple unveils new iPhones, watch —
Cook discusses the Apple Watch, the company's first wearable device.
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Apple said it will sell three versions of the Apple Watch, including a sports model and an 18-carat gold model called the "Apple Watch Edition." The Apple Watch also comes in two sizes, one slightly smaller than the other.
Apple unveils new iPhones, watch —
Apple said it will sell three versions of the Apple Watch, including a sports model and an 18-carat gold model called the "Apple Watch Edition." The Apple Watch also comes in two sizes, one slightly smaller than the other.
Justin Sullivan/Getty Images
In addition to telling time, the Apple Watch features a magnetic charger, health and fitness apps, and a crown that controls zoom and scrolling with a twist.
Apple unveils new iPhones, watch —
In addition to telling time, the Apple Watch features a magnetic charger, health and fitness apps, and a crown that controls zoom and scrolling with a twist.
Justin Sullivan/Getty Images
Cook speaks during the special event. Apple also unveiled a new mobile payments platform called ApplePay, which works with the new iPhones and the Apple Watch.
Apple unveils new iPhones, watch —
Cook speaks during the special event. Apple also unveiled a new mobile payments platform called ApplePay, which works with the new iPhones and the Apple Watch.
Justin Sullivan/Getty Images