
Tailored-to-you style —
TopCoat, available in San Francisco and New York, helps users find local nail artists and book appointments in the comfort of their own home.

Tailored-to-you style —
Clients can book specific artists or choose a particular style, like this one by TopCoat nail stylist Kiri Jones.

Tailored-to-you style —
TopCoat often finds its nail artists, like Whitney Gibson, via social media.

Tailored-to-you style —
TopCoat opened a pop-up shop in San Francisco in December 2013. The success of the salon has caused the business to re-evaluate its model of 100% in-home appointments.

Tailored-to-you style —
Trumaker, out of San Francisco, creates built-to-fit shirts for men.

Tailored-to-you style —
An "outfitter" measures the men for the shirts and suggests styles appropriate to the client's lifestyle.

Tailored-to-you style —
Trumaker offers a limited number of fabrics to keep from overwhelming the client.


