Highlights from Tuesday’s Apple event | CNN Business

CNN values your feedback

1. How relevant is this ad to you?
2. Did you encounter any technical issues?
Thank You!
Your effort and contribution in providing this feedback is much appreciated.
Close
Ad Feedback
Business
Markets
Tech
Media
Calculators
Videos
More
Markets Tech Media Calculators Videos
Watch Listen Live TV
My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

Live TV Listen Watch
Edition
US
International
Arabic
Español
Edition
  • US
  • International
  • Arabic
  • Español

Markets
Tech
Media
Calculators
Videos

Follow CNN
Download the CNN App

  • World
    • Africa
    • Americas
    • Asia
    • Australia
    • China
    • Europe
    • India
    • Middle East
    • United Kingdom
  • US Politics
    • Elections 2026
    • Trump
    • Facts First
    • CNN Polls
    • Redistricting Tracker
    • Epstein Files
  • Business
    • Tech
    • Media
    • Calculators
    • Videos
  • Markets
    • Pre-markets
    • After-Hours
    • Fear & Greed
    • Investing
  • Health
    • Life, But Better
    • Fitness
    • Food
    • Sleep
    • Mindfulness
    • Relationships
  • Entertainment
    • Movies
    • Television
    • Celebrity
  • Tech
    • Innovate
  • Style
    • Arts
    • Design
    • Fashion
    • Architecture
    • Luxury
    • Beauty
    • Video
  • Travel
    • Destinations
    • Food & Drink
    • Stay
    • News
    • Videos
  • Sports
    • Football
    • Tennis
    • Golf
    • Motorsport
    • US Sports
    • Olympics
  • Science
    • Space
    • Life
    • Unearthed
  • Climate
    • Solutions
    • Weather
  • Weather
    • Video
    • Climate
  • World Cup 2026
  • Ukraine-Russia War
  • Israel-Hamas War
  • Features
    • As Equals
    • Call to Earth
    • Freedom Project
    • Impact Your World
    • Inside Africa
    • CNN Heroes
  • Watch
    • Live TV
    • Featured
    • CNN Fast
    • Shows A-Z
    • CNN 10
    • CNN TV Schedule
  • Listen
    • All There Is with Anderson Cooper
    • Chasing Life with Dr. Sanjay Gupta
    • The Assignment with Audie Cornish
    • Terms of Service with Clare Duffy
    • CNN 5 Things
    • All CNN Podcasts
  • Games
    • Daily Crossword
    • Jumble Crossword
    • Photo Shuffle
    • Sudoblock
    • Sudoku
    • 5 Things Quiz
  • About CNN
    • Photos
    • Investigations
    • CNN Profiles
    • CNN Leadership
    • CNN Newsletters
    • Work for CNN

Download the CNN App

Highlights from Tuesday’s Apple event

Updated 5:18 PM EDT, Tue September 10, 2013
Link Copied!
Apple CEO Tim Cook kicked off the company's iPhone press event before several hundred reporters and guests Tuesday at the Apple campus in Cupertino, California.
Highlights from Tuesday's Apple event —
Apple CEO Tim Cook kicked off the company's iPhone press event before several hundred reporters and guests Tuesday at the Apple campus in Cupertino, California.
Justin Sullivan/Getty Images
Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7, the next version of Apple's mobile operating system. A complete overhaul of the system that runs iPhones and iPads, iOS 7 will be available September 18.
iOS 7 coming September 18 —
Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7, the next version of Apple's mobile operating system. A complete overhaul of the system that runs iPhones and iPads, iOS 7 will be available September 18.
Justin Sullivan/Getty Images
The new iPhones will come loaded with iOS 7, which will also be available in a wireless update for users of older iPhones. The new system replaces the textures and shiny icons of iOS 6 in favor of a brighter look with more muted colors.
iOS 7's new look —
The new iPhones will come loaded with iOS 7, which will also be available in a wireless update for users of older iPhones. The new system replaces the textures and shiny icons of iOS 6 in favor of a brighter look with more muted colors.
Apple
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 5C -- a cheaper, $99 model that will have a plastic case instead of aluminum.
The $99 iPhone 5C —
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 5C -- a cheaper, $99 model that will have a plastic case instead of aluminum.
Justin Sullivan/Getty Images
Unlike current iPhones, the new iPhone 5C will come in bright colors such as pink, green and yellow. It also features a 4-inch high-res display and an 8 megapixel camera, plus a snappy A6 processing chip.
The many colors of iPhone 5C —
Unlike current iPhones, the new iPhone 5C will come in bright colors such as pink, green and yellow. It also features a 4-inch high-res display and an 8 megapixel camera, plus a snappy A6 processing chip.
David Paul Morris/Bloomberg/Getty Images
The new iPhone 5S, the successor to the current iPhone 5, will come in silver, gray and champagne gold. Prices start at $199 for the 16GB model (with a two-year contract), and go up to $399 for the 64GB.
iPhone 5S —
The new iPhone 5S, the successor to the current iPhone 5, will come in silver, gray and champagne gold. Prices start at $199 for the 16GB model (with a two-year contract), and go up to $399 for the 64GB.
Justin Sullivan/Getty Images
Phil Schiller talks about the new fingerprint sensor on the iPhone 5S's Home button. Called Touch ID, the system uses a sapphire crystal and capacitive touch sensor to take a high-resolution image of your fingerprint and match it with prints in its database, offering extra security if your phone falls in the wrong hands.
Touch ID sensor —
Phil Schiller talks about the new fingerprint sensor on the iPhone 5S's Home button. Called Touch ID, the system uses a sapphire crystal and capacitive touch sensor to take a high-resolution image of your fingerprint and match it with prints in its database, offering extra security if your phone falls in the wrong hands.
Justin Sullivan/Getty Images
Everything Apple announced Tuesday had pretty much been expected for weeks by tech analysts. There was no "one more thing": no smartwatch, no TV set, no other new gadget. Fans hoping for a bold leap forward from Apple may have been disappointed.
... but no surprises —
Everything Apple announced Tuesday had pretty much been expected for weeks by tech analysts. There was no "one more thing": no smartwatch, no TV set, no other new gadget. Fans hoping for a bold leap forward from Apple may have been disappointed.
Justin Sullivan/Getty Images
Rocker Elvis Costello, who played a few songs at the event, examines a new iPhone as Tim Cook looks on.
... except maybe Elvis —
Rocker Elvis Costello, who played a few songs at the event, examines a new iPhone as Tim Cook looks on.
Justin Sullivan/Getty Images

My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

Live TV Listen Watch
  • World
    • Africa
    • Americas
    • Asia
    • Australia
    • China
    • Europe
    • India
    • Middle East
    • United Kingdom
  • US Politics
    • Trump
    • Facts First
    • CNN Polls
    • Elections 2026
    • Redistricting Tracker
    • Epstein Files
  • Business
    • Tech
    • Media
    • Calculators
    • Videos
  • Markets
    • Pre-markets
    • After-Hours
    • Fear & Greed
    • Investing
  • Health
    • Life, But Better
    • Fitness
    • Food
    • Sleep
    • Mindfulness
    • Relationships
  • Entertainment
    • Movies
    • Television
    • Celebrity
  • Tech
    • Innovate
  • Style
    • Arts
    • Design
    • Fashion
    • Architecture
    • Luxury
    • Beauty
    • Video
  • Travel
    • Destinations
    • Food & Drink
    • Stay
    • News
    • Videos
  • Sports
    • Football
    • Tennis
    • Golf
    • Motorsport
    • US Sports
    • Olympics
  • Science
    • Space
    • Life
    • Unearthed
  • Climate
    • Solutions
    • Weather
  • Weather
    • Video
    • Climate
  • World Cup 2026
  • Ukraine-Russia War
  • Israel-Hamas War
  • Features
    • As Equals
    • Call to Earth
    • Freedom Project
    • Impact Your World
    • Inside Africa
    • CNN Heroes
  • Watch
    • Live TV
    • Featured
    • CNN Headlines
    • Shows A-Z
    • CNN 10
    • CNN TV Schedule
  • Listen
    • All There Is with Anderson Cooper
    • Chasing Life with Dr. Sanjay Gupta
    • The Assignment with Audie Cornish
    • Terms of Service with Clare Duffy
    • CNN 5 Things
    • All CNN Podcasts
  • Games
    • Daily Crossword
    • Jumble Crossword
    • Photo Shuffle
    • Sudoblock
    • Sudoku
    • 5 Things Quiz
  • About CNN
    • Photos
    • Investigations
    • CNN Profiles
    • CNN Leadership
    • CNN Newsletters
    • Work for CNN

Business
Watch Listen Live TV
My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account
Follow CNN

Download the CNN app
Download the CNN app

Most stock quote data provided by BATS. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. All times are ET. Factset: FactSet Research Systems Inc. All rights reserved. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Fair value provided by IndexArb.com. Market holidays and trading hours provided by Copp Clark Limited.

Terms of Use Privacy Policy Ad Choices Accessibility & CC About Newsletters Transcripts Sitemap

© 2026 Cable News Network. A Warner Bros. Discovery Company. All Rights Reserved.
CNN Sans ™ & © 2016 Cable News Network.

Download the CNN app

Scan the QR code to download the CNN app on Google Play.

Scan the QR code to download the CNN app from Google Play.

Download the CNN app

Scan the QR code to download the CNN app from the Apple Store.

Scan the QR code to download the CNN app from the Apple Store.