
India's mobile boom —
According to Indian telecom regulatory authority, there are 920 million mobile phone subscribers in the country.

India's mobile boom —
The global number of cell phones users surpassed six billion at the end of 2011, according to estimates by Wireless Inteligence and International Telecommunication Union.

India's mobile boom —
That makes India the world's second-largest cell phone user base, after China.

India's mobile boom —
Of the 920m Indians subscribing to a cell phone, as of June 2012, 6.8 per cent or 63 million of them claim to access the Internet from their cell phones.

India's mobile boom —
In 2010, mPowering handed 56 families in Juanga, India, a smartphone loaded with culturally customized mobile apps and location analytics (similar to Foursquare) built around the concept of rewards and incentives.

India's mobile boom —
Despite some of the villagers having never used a phone, they quickly learned how it worked. Pictured is a family who have participated in the program.

India's mobile boom —
Sharing one smartphone per family, the children earn points for attending school and mothers for attending preventative healthcare classes.

India's mobile boom —
The families then pool the points and redeem them for food, clothing and medicine each month.

India's mobile boom —
The mobile phone manufacturers around the world are cashing in on the Indian mobile boom - offering Indians everything from cheap basic phones to high-end smartphones.


