
Measuring candidate buzz with Facebook-CNN Election Insights —
Facebook-CNN Election Insights displays in real-time how many people are talking about the presidential and vice presidential candidates on Facebook.

Measuring candidate buzz with Facebook-CNN Election Insights —
The insights reveal a giant spike for Obama around noon ET last Saturday, the same time his campaign posted a photo of the Obama family with a sentimental message from the president about his daughters.

Measuring candidate buzz with Facebook-CNN Election Insights —
This Facebook post drew in more than 400,000 likes, more than 33,000 shares and nearly 20,000 comments within two days.

Measuring candidate buzz with Facebook-CNN Election Insights —
Mitt Romney's Facebook page created even more buzz last Tuesday evening with a post asking for 'likes' to help the page reach five million fans.

Measuring candidate buzz with Facebook-CNN Election Insights —
This post got more than 700,000 likes. Three days later the campaign announced that Romney's Facebook page surpassed five million followers.

Measuring candidate buzz with Facebook-CNN Election Insights —
The majority of 18-24 year olds mention Obama more than Romney in every single state except Idaho, Wyoming, West Virginia and Utah.

Measuring candidate buzz with Facebook-CNN Election Insights —
Likewise, people older than 55 are discussing Romney more in every state except Vermont and Hawaii.

Measuring candidate buzz with Facebook-CNN Election Insights —
The age breakdown bar-chart highlights that people 55 and older are mentioning the candidates and interacting with their fan pages more than any other age group.

Measuring candidate buzz with Facebook-CNN Election Insights —
Among men, Romney is being mentioned more than Obama in every state except New York, Vermont and Hawaii.

Measuring candidate buzz with Facebook-CNN Election Insights —
Among women, the chatter is much more split, with Obama getting more of mentions in the Northeast, West, and much of the Midwest.


