
Twitter Eye —
The importance of social media was stressed before the Games had even begun through the inventive use of the London Eye. Lighting placed around the giant wheel was connected to Twitter, with the lights changing color to reflect the mood of tweets relating to the Olympics.

Cyber slip-up, real-world punishment —
Careless use of social media saw an athlete ejected from the Games -- before it had even started. Greek triple-jumper Paraskevi Papachristou was booted out of the Greek camp after it was judged she had made racist comments on Twitter.

A world wide welcome —
British director Danny Boyle, the man tasked with creating the Olympic opening ceremony, deemed recent developments in technology so important that they were granted a key part in proceedings. British inventor Tim Berners-Lee, the man credited with creating the world-wide-web, appeared on stage during the ceremony -- and sent a tweet live that was retweeted 10,000 times.

Personal attacks —
After failing to win a medal after much anticipation, British synchronized diver Tom Daley received a string of insults from a disgruntled teenager via Twitter. As a result, the 17-year-old was arrested and held overnight by police.

An adverse addiction —
Australian swimmer Emily Seebohm may appear to be happy with her silver medal, but she entered the 100m backstroke final as firm favorite. The 20-year-old blamed her underperformance in Monday's showpiece on her preoccupation with social media.

'Rule 40' —
Some Team USA athletes took to Twitter to express their anger over "Rule 40", which prevents athletes from making money from sponsors during the Games. Another Twitter controversy involved Los Angeles-based journalist Guy Adams, who saw his account on the website suspended after a tweet criticizing NBC's coverage of the Games included the email address of a company executive. Adams' account has since been reactivated.

