Fashion designer Carolina Herrera says the key to building a successful brand is separating the creative side from the business side.
Inside Herrera's empire —
Fashion designer Carolina Herrera says the key to building a successful brand is separating the creative side from the business side.
Carolina Herrera with her daughter Carolina Herrera Baez, who is the Creative Director of Carolina Herrera Fragrances.
Inside Herrera's empire —
Carolina Herrera with her daughter Carolina Herrera Baez, who is the Creative Director of Carolina Herrera Fragrances.
Carolina Herrera, aged 16, with her cocker spaniel, Red, at a dog show in Caracas, Venezuela. She says she was more interested in horses than fashion as a child, but was always surrounded by beautifully dressed women.
Inside Herrera's empire —
Carolina Herrera, aged 16, with her cocker spaniel, Red, at a dog show in Caracas, Venezuela. She says she was more interested in horses than fashion as a child, but was always surrounded by beautifully dressed women.
Carolina Herrera at the Herrera family home in Hacienda La Vega, Caracas, Venezuela. She was an enthusiastic consumer of fashion before starting her business in New York in 1981.
Inside Herrera's empire —
Carolina Herrera at the Herrera family home in Hacienda La Vega, Caracas, Venezuela. She was an enthusiastic consumer of fashion before starting her business in New York in 1981.
Carolina Herrera in New York in 1971, photographed by Andres Lander. Over 30 years, Herrera has transmitted her personal style to a brand that now brings in hundreds of millions of dollars.
Inside Herrera's empire —
Carolina Herrera in New York in 1971, photographed by Andres Lander. Over 30 years, Herrera has transmitted her personal style to a brand that now brings in hundreds of millions of dollars.
Herrera with her poodle, Alfonso, in 1993. Herrera says, "Style is something so different in everyone ... It's a special touch. Some people have it and some people cannot."
Inside Herrera's empire —
Herrera with her poodle, Alfonso, in 1993. Herrera says, "Style is something so different in everyone ... It's a special touch. Some people have it and some people cannot."
Herrera describes her style as classic with a modern twist. Photograph by Arthur Elgort.
Inside Herrera's empire —
Herrera describes her style as classic with a modern twist. Photograph by Arthur Elgort.