Fashion bloggers have become a new force in the industry, often earning hefty fees through brand collaborations and advertising. One of the most successful is 27-year-old Italian, Chiara Ferragni, whose blog The Blonde Salad gets five million views a month.
New kids on the block —
Fashion bloggers have become a new force in the industry, often earning hefty fees through brand collaborations and advertising. One of the most successful is 27-year-old Italian, Chiara Ferragni, whose blog The Blonde Salad gets five million views a month.
Courtesy Instagram/Chiara Ferragni
Ferragni's celebrity status has gone far beyond the blogosphere. She regularly sits in the front row at fashion weeks and is pictured here signing autographs at Venice Film Festival.
Star treatment —
Ferragni's celebrity status has gone far beyond the blogosphere. She regularly sits in the front row at fashion weeks and is pictured here signing autographs at Venice Film Festival.
Andreas Rentz/Getty Images
The blogger, pictured here with Roberto Cavalli, was a student at Bocconi University in Milan when she started taking photos of her outfits and sharing them online. Now she collaborates with luxury brands on advertising campaigns, and has her own shoe line.
Entrepreneur of style —
The blogger, pictured here with Roberto Cavalli, was a student at Bocconi University in Milan when she started taking photos of her outfits and sharing them online. Now she collaborates with luxury brands on advertising campaigns, and has her own shoe line.
Tullio M. Puglia/Getty Images
Ferragni says she doesn't get paid to wear clothes, but works with brands to create social media content for them.
Master of branding —
Ferragni says she doesn't get paid to wear clothes, but works with brands to create social media content for them.
Courtesy Instagram/Chiara Ferragni
Former McKinsey management consultant Imran Amed started a blog about the business behind the fashion industry from his living room in 2007. Today, it's one of the industry's power players.
The business of fashion —
Former McKinsey management consultant Imran Amed started a blog about the business behind the fashion industry from his living room in 2007. Today, it's one of the industry's power players.
Photo by Jonathan Daniel Pryce
New Yorker Leandra Medine's blog <a href="index.php?page=&url=http%3A%2F%2Fwww.manrepeller.com%2F" target="_blank" target="_blank">Man Repeller</a> has been so successful that she has hired writers to work on it full time. She has also written a book -- "Seeking Love. Finding Overalls."
Media empire? —
New Yorker Leandra Medine's blog Man Repeller has been so successful that she has hired writers to work on it full time. She has also written a book -- "Seeking Love. Finding Overalls."
Vivien Killilea/Getty Images
Cameron Tewson started his blog <a href="index.php?page=&url=http%3A%2F%2Fohmyprada.com%2F" target="_blank" target="_blank">Oh My Prada</a> as a creative outlet for his interest in fashion, writing, and art. It has grown to 580,000 readers a month and Tewson is now launching <a href="index.php?page=&url=http%3A%2F%2Fwww.frontrowedit.co.uk%2F" target="_blank" target="_blank">Frontrowedit.co.uk</a>, where he will also commission freelance writers from across the globe to bring the latest fashion news.
Fashion forward —
Cameron Tewson started his blog Oh My Prada as a creative outlet for his interest in fashion, writing, and art. It has grown to 580,000 readers a month and Tewson is now launching Frontrowedit.co.uk, where he will also commission freelance writers from across the globe to bring the latest fashion news.
Courtesy Cameron Tewson
Rachel Parcell's blog Pink Peonies combines her personal style with beautifully shot photos of her home, all bathed in luminescent sunlight. Here she poses backstage at the Nanette Lepore fashion show during New York Fashion Week .
Style in suburbia —
Rachel Parcell's blog Pink Peonies combines her personal style with beautifully shot photos of her home, all bathed in luminescent sunlight. Here she poses backstage at the Nanette Lepore fashion show during New York Fashion Week .
Stephen Lovekin/Getty Images for Mercedes-Benz Fashion Week Spring 2014
<a href="index.php?page=&url=http%3A%2F%2Fwww.songofstyle.com%2F" target="_blank" target="_blank">Aimee Song</a> and <a href="index.php?page=&url=http%3A%2F%2Fwww.bryanboy.com%2F" target="_blank" target="_blank">Bryanboy</a>, seen here at the Yigal Azrouel fashion show in New York, are some of the highest earners in the blogosphere. Women's Wear Daily reported that the Philippine-born BryanBoy was paid $40,000 to attend the ribbon cutting at the Siam Center in Bangkok last year.
Power players —
Aimee Song and Bryanboy, seen here at the Yigal Azrouel fashion show in New York, are some of the highest earners in the blogosphere. Women's Wear Daily reported that the Philippine-born BryanBoy was paid $40,000 to attend the ribbon cutting at the Siam Center in Bangkok last year.
Chelsea Lauren/Getty Images)
BryanBoy is seen here with another blogging superstar, Rumi Neely of the <a href="index.php?page=&url=http%3A%2F%2Ffashiontoast.com%2F" target="_blank" target="_blank">Fashion Toast</a> blog. She has modeled for designer Rebecca Minkoff and fast fashion brand Forever 21.
From blog to runway —
BryanBoy is seen here with another blogging superstar, Rumi Neely of the Fashion Toast blog. She has modeled for designer Rebecca Minkoff and fast fashion brand Forever 21.
Ilya S. Savenok/Getty Images for H&M
Former model <a href="index.php?page=&url=http%3A%2F%2Fwww.hanneli.com%2F" target="_blank" target="_blank">Hanneli Mustaparta's blog</a> is a collection of her own photography and work as a stylist. It has helped her land work as a contributing photographer for Vogue and Vogue.com.
Eye for beauty —
Former model Hanneli Mustaparta's blog is a collection of her own photography and work as a stylist. It has helped her land work as a contributing photographer for Vogue and Vogue.com.
Rommel Demano/Getty Images