still_21664186_11457.624_still.jpg
Video Ad Feedback
E.l.f. Beauty will raise prices by $1. Hear the company's CEO explain why

E.l.f. Beauty CEO Tarang Amin speaks to CNN about why the company is increasing prices by $1 across its entire portfolio on August 1. On Wednesday, the cosmetic company announced it bought Hailey Bieber’s beauty brand, rhode, for $1 billion. Amid President Donald Trump’s chaotic trade war with China, e.l.f. hopes the acquisition is an opportunity to diversify its supply chain. Right now, about 75% of e.l.f. products are made in China, while rhode has suppliers in Europe, the U.S. and other parts of Asia.

02:05 - Source: CNN
US News 16 videos
still_21664186_11457.624_still.jpg
Video Ad Feedback
E.l.f. Beauty will raise prices by $1. Hear the company's CEO explain why
02:05
Now playing
- Source: CNN
minnesota_manhunt_presser0.jpg
Video Ad Feedback
Investigators provide update on search for suspect who killed Minnesota lawmaker and husband
01:15
Now playing
- Source: CNN
This photo provided by the FBI on Saturday, June 14, 2025, shows Vance L. Boelter in June 2022. (FBI via AP)
Video Ad Feedback
What we know about the Minnesota shooting suspect
01:47
Now playing
- Source: CNN
112624_trump remarks parade horizontal THUMB.png
Video Ad Feedback
Trump praises US Army during military parade
01:13
Now playing
- Source: CNN
still_21704829_75558_still.jpg
Video Ad Feedback
'Unspeakable loss': Minnesota lawmaker on the assassination of her colleague
02:03
Now playing
- Source: CNN
still_21705289_2479.415_still.jpg
Video Ad Feedback
Video shows tense moments between protesters and police in Los Angeles
01:26
Now playing
- Source: CNN
Brooklyn Park police officers speaks with each other as they guard the entrance to a neighborhood on June 14, 2025 in Brooklyn Park, Minnesota. Democratic-Farmer-Labor State Rep. Melissa Hortman and her husband were shot and killed this morning. Democratic-Farmer-Labor State Sen. John Hoffman and his wife were also shot and hospitalized in a separate incident. Minnesota Gov. Tim Walz said during a press conference that the shooting "appears to be a politically motivated assassination."
Video Ad Feedback
Analyst explains how shooter's alleged tactic could 'undermine' officers' legitimacy
01:27
Now playing
- Source: CNN
112619_NoKingProtestMOS.00_01_17_10.Still001.jpg
Video Ad Feedback
'We're all kings, not him': Hear from protesters at 'No Kings' demonstrations across the country
01:48
Now playing
- Source: CNN
Police chief Minnesota Screengrab.jpg
Video Ad Feedback
Police chief describes scene of 'politically motivated assassination' in Minnesota
01:43
Now playing
- Source: CNN
The Washington Monument is seen in the background as soldiers work on an M1A2/Abrams tank ahead of the upcoming US Army 250th anniversary celebration parade in Washington, DC, on June 11.
Why Trump's military parade is a big deal
02:35
Now playing
- Source: CNN
<p>Video shows a marine detaining a man while standing guard at a federal building in Los Angeles, CA. CNN has reached out to the U.S. Marine Corps for more information. </p>
Video Ad Feedback
Marine detains man outside federal building in Los Angeles
00:59
Now playing
- Source: CNN
112601_flpolice WIDE.00_00_17_10.Still001.png
Video Ad Feedback
'We will kill you': Florida sheriff issues stern warning to protesters
00:33
Now playing
- Source: CNN
clipped thumbnail - the-lead-ice - CNN ID 21700241 - 00:03:15;03
Video Ad Feedback
Some of the people swept up in Trump’s immigration arrests
03:15
Now playing
- Source: CNN
<p>Daniel Hodges & Aquilino Gonell join The Lead</p>
Video Ad Feedback
Lawsuit filed to have Jan. 6 memorial installed at U.S. Capitol
09:50
Now playing
- Source: CNN
<p><strong>Sen. Bernie Moreno joins The Lead </strong></p>
Video Ad Feedback
Sen. Moreno reacts to Sen. Padilla being forcibly removed from DHS event
06:20
Now playing
- Source: CNN
112588_woman in burning car horizontal thumb.png
Video Ad Feedback
Passing motorists help pull woman from burning car
01:11
Now playing
- Source: CNN