Apple sped through a range of new product announcements during its hour-long event Tuesday. Here’s everything it unveiled:
One thing Apple executives didn’t mention during the event: Russia’s war in Ukraine. Apple last week suspended all product sales in Russia amid the conflict.
Apple unveiled a new desktop computer that will use its M1 Max and M1 Ultra, the Mac Studio and Studio Display.
Thanks to Apple’s in-house chips, the Mac Studio has a strikingly small form factor — just 7.7 inches by 3.7 inches. It will also be quieter, faster and more energy efficient than other high-end Macs. The Mac Studio with the M1 Ultra is expected to be 90% faster than the company’s powerful 16-core Mac Pro. The Mac Studio with M1 Max will have up to 64 GB of unified memory, and, with the M1 Ultra, it will have up to 128 GB of memory.
The Mac Studio comes with four thunderbolt ports, two USB-A ports, ethernet and HDMI ports and a pro audio jack on the back. The front of the device will feature an SD card reader and either USB-C or thunderbolt ports on the front, depending on the model.
The Studio Display comes with a 27-inch screen and a 5K retina display. It also boasts a 12 megapixel camera that supports Apple’s Center Stage feature for improved video calls, as well as spatial audio capabilities.
The Mac Studio with M1 Max will start at $1,999; with M1 Ultra, the device will start at $3,999. The Mac Studio Display will start at $1,599. All can be pre-ordered today, and will be available March 18.
For nearly an hour on Tuesday, Apple executives ticked off a long list of product updates, but they never acknowledged the difficult backdrop for the event: the war in Ukraine.
Russia’s invasion of Ukraine has put public pressure on the tech sector and business community in general to take action. Apple’s decision to proceed with its event amid the conflict also received some pushback on social media.
CEO Tim Cook has been known to reference major news during Apple events, but he stayed silent on the conflict Tuesday. As one tech journalist from the Wall Street Journal pointed out on Twitter, however, Cook appeared to be wearing a blue shirt with a yellow Apple Watch band – the colors of Ukraine’s national flag.
Last week, Apple said it was taking some steps in response to the Russian invasion of Ukraine – such as suspending sales in Russia and barring state-run RT News and Sputnik News from being downloaded on its App Store outside of Russia. Ukrainian officials, however, have urged Cook and Apple to do more.
Apple CEO Tim Cook unveiled the “new, even more amazing, iPad Air” at Tuesday’s event. The upgraded device features Apple’s M1 chip, the same in-house processor used in the iPad Pro. The new iPad also features 5G capabilities and a revamped front-facing camera.
The new iPad Air is available for pre-order starting Friday and will be available in stores on March 18. The price starts at $599.
Apple’s in-house, M1 chips have improved the speed and performance of its devices. Now, the company is adding a new chip to the lineup.
It already has the M1, M1 Pro and M1 Max — the new chip will be named M1 Ultra.
The M1 Ultra will make some Mac desktops faster, more powerful and more power efficient. The new chip has 114 million transistors (seven times more than the M1), 128 GB of unified memory for big workloads, and is nearly eight times faster than the M1.
Apple unveiled the third iteration of its iPhone SE, with a powerful A15 processor, a new camera system, 5G connectivity and better battery life.
While the device promises all the bells and whistles that come with the SE model, the bump up to 5G comes with a price change. The device will cost $429 — $30 more than the previous model.
Along with 5G accessibility, Apple’s A15 processor is a big addition. It’s the same chip found in its higher-end iPhone 13 models. The overall design, however, remains the same, including the home button with Touch ID.
The company also showed off several graphics comparing the 4.7-inch SE to the iPhone 8 model, likely in a bid to get people who haven’t upgraded in awhile to do so.
Colors include midnight (black), starlight (white) and red. Pre-orders start today and the device starts shipping on March 18.
Just in time for spring, Apple is adding two new shades of green to its iPhone 13 lineup.
The iPhone 13 will now be available in a bold new green and the iPhone 13 Pro will come in an alpine green. The devices start shipping on March 18.
Last year, the company unveiled a new purple iPhone color at its spring event.
CEO Tim Cook kicked off Apple’s first event of the year by announcing that Friday night baseball will be coming to Apple TV+.
Each Friday, two Major League Baseball games will be streamed exclusively on Apple TV+, Cook said.
Cook also previewed some new content coming to Apple TV+ and reviewed some of its existing popular content, including the film Coda, which has been nominated for the Oscar in Best Picture and Best Supporting Actor.
The focus of Apple’s event today will be on performance. That likely means faster chips, more devices with 5G connectivity and more powerful cameras.
Apple’s rumored 5G iPhone SE is the most-anticipated device expected at today’s event.
What to expect: The updated SE is expected to have an A15 Bionic chip, a camera that shoots 4K video, and will drop the classic notch usually found at the top. But the real headline grabber will be 5G.
Who’s it for? Although the SE line launched in 2017 – and was updated in 2020 – the third iteration could be the ultimate draw for customers by giving them access to faster 5G wireless networks at a more affordable price point ($399). It will also likely appeal to first-time buyers, as well as those looking to switch from Android and people who prefer smaller screens.
A new iPad: The iPad Air is also said to be getting a refresh. The rumor mill is pointing to the same A15 processor as the new iPhone SE as well as 5G connectivity and a new front-facing camera.
Apple is also expected to unveil big upgrades to its MacBooks and iMacs, powered by the second iteration of its in-house processor.
The rumored products: A new 13-inch MacBook Pro, Mac mini and 24-inch Mac, as well as a completely redesigned MacBook Air – all with the company’s rumored M2 silicon chip, according to a recent Bloomberg report.
A chip upgrade: Apple launched its first in-house M1 silicon chipset for its computer lineup in 2020, shifting away from years of using a one-size-fits-all option from Intel. At the time, Apple claimed it was the world’s fastest CPU core and fastest integrated graphics in a personal computer. A year later, Apple introduced its even faster M1 Pro and M1 Max processors to the 14-inch and 16-inch MacBook Pro line. The M2 could promise much more.
TL;DR? If the event’s tagline – “peek performance” – is any indication, we’ll be hearing a lot about the M2 coming to the Mac line during the presentation.
The Apple rumor mill has been mostly quiet on the potential for a surprise product making an appearance at the event today, but if prior years are any indication, there’s always a possibility.
At its previous spring events, Apple has introduced a handful of products beyond typical Mac and iPad upgrades.
A few examples: In 2015, it announced the release date for the Apple Watch. And in 2019, it was a media bonanza: The company introduced AppleNews+, AppleCard, and Apple Arcade, along with star-studded cameos to tout new shows for AppleTV+.
Last year’s surprise: In addition to announcing a new iPad Pro, colorful iMacs and a purple iPhone last year, Apple also unveiled AirTags, a Tile-like Bluetooth locator that attaches to and helps you find items such as keys, wallets, laptops or even your car.
Apple’s first major product event of the year comes against the backdrop of Russia’s invasion of Ukraine, a conflict that has put immense public pressure on the tech sector and the broader business community.
How has Apple responded? Apple said last week that it stopped selling all of its products in Russia due to the invasion and is “deeply concerned” about it. Moreover, the company said state-run RT News and Sputnik News are no longer available for users to download from the App Store outside Russia. Apple also announced that it had disabled both traffic and live incidents in Apple Maps in Ukraine “as a safety and precautionary measure for Ukrainian citizens.”
Despite these steps from Apple, Ukraine’s Minister of Digital Transformation Mykhailo Fedorov urged the company to do more on Twitter. He called on CEO Tim Cook to “finish the job” and block App Store access in Russia entirely.
Cook is known to kick off Apple events by addressing major topics in the news. It’s possible he could address the war in Ukraine on Tuesday.
Lingering impacts of the pandemic: Apple’s event also comes as the tech industry as a whole recovers from pandemic-related disruptions and supply chain shocks. Cook, however, recently indicated the situation has improved somewhat compared to the delays that some may have experienced during the busy holiday shopping season.
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