W. Barrett Nichols is Vice President of CNN Digital Business Operations, overseeing the operational effectiveness and day-to-day business management of all aspects of CNN Digital globally. He is accountable for driving revenue growth both directly, through major deals with content recommendation partners and major platform companies, and indirectly, by partnering with ad sales and business development to help ensure revenue targets are achieved, as well as managing both operating and capital expenses across the group.

Prior to joining CNN Digital, Nichols spent five years with The Weather Company in digital yield optimization and revenue management. In his roles there, he developed and implemented yield management strategies, process and technology improvements to optimize revenue for digital advertising on both premium and programmatic channels. He was also the business owner of pricing, inventory forecasting & hierarchy management, operational risk and sales packaging.

Before The Weather Company, Nichols also spent three years with CNN initially, and three years with Viacom in pricing & inventory.

Nichols graduated from Indiana University’s Kelley School of Business, and received his MBA from Georgia Tech. A native of Kentucky, Nichols lives in Atlanta with his wife and two daughters.