Fitness Fanatics Limited

Fitness Fanatics Ltd. is a holding company, which engages in distribution and sales of sports nutrition products. The firm offers its products in gymnasiums and fitness centers, supermarkets, convenience stores, membership stores, specialty stores, e-commerce platforms, and online marketplaces. It operates through the B2B and B2C segments. The B2B segment distributes sports nutrition products to wholesalers and retailers that subsequently sell these products directly to end-consumers. The B2C segment sells sports nutrition products directly to end-consumers mainly through online stores, vending machines, and third-party e-commerce platforms and online marketplaces. The company was founded by Ho Hin Shun, Chan Chun Ming, and Luk Jing Won on October 26, 2016 and is headquartered in Hong Kong.