Ferrero, which makes Nutella, Tic Tacs, Ferrero Rocher chocolates and other treats, is buying Kellogg’s Keebler cookies, Famous Amos, Mother’s, Murray’s, Girl Scout cookies and fruit snacks brands for $1.3 billion.
“Divesting these great brands wasn’t an easy decision,” said Steve Cahillane, Kellogg’s CEO, in a statement. The deal should help “reshape and focus our portfolio,” he added, “which will lead to reduced complexity, more targeted investment, and better growth.”
For Ferrero, the acquisition is a way to expand its North American business.
The deal “[allows] us to significantly diversify our portfolio and capitalize on exciting new growth opportunities in the world’s largest cookies market,” said Lapo Civiletti, CEO of the Ferrero Group.
Wall Street wasn’t too impressed with the news. Shares of Kellogg (K) sank nearly 2% on Monday.