We don’t know exactly what Apple (AAPL) will debut during its big press event later today. A new streaming-video product? A revamped TV app and video storefront?
What is clear is that the tech giant will be jumping into an already crowded — and growing -— streaming market.
Apple is expected to roll out a streaming-video product at a press event in Cupertino — one that could come with a lineup of original programming from the likes of Oprah, Reese Witherspoon and Steven Spielberg.
This video product, whatever shape it takes, will be competing for viewers’ time and money against some of the biggest entertainment companies in Hollywood, which are creating, promoting and launching their own services in 2019.
The stock is unchanged in premarket trading.