Tim Hortons discovered Canadians have a real appetite for fake meat.
The coffee chain announced Wednesday that its line of Beyond Meat-filled breakfast sandwiches are now available at all of its 4,000 restaurants in Canada. The expansion comes a month after it began testing the breakfast options in some Toronto restaurants.
“Canadians are hungry to try our breakfast sandwiches made with Beyond Meat’s 100% plant-based sausage patty,” said Tim Hortons COO Mike Hancock said in a release.
In May, Tim Hortons began selling the sausage in three sandwiches, including a Beyond Meat Breakfast Sandwich, which is similar to McDonald’s Sausage Egg McMuffin. It’s also serving a Beyond Meat Farmers Breakfast Wrap. A vegan sandwich option is also available that doesn’t have egg or cheese.
The sausage patty is made from plant-based proteins that has a texture and taste similar to the real thing.
Beyond Meat’s stock rallied 5% early Wednesday on the announcement and continuing its explosive rise since going public on May 2. The stock has soared more than 500% from its initial public offering price of $25 per share.
Restaurant Brands (QSR) owns Tim Horton’s, Burger King and Popeyes. Its stock was up 1% Wednesday.
