Twitter user @Natalie_Oxford uploaded this image of the fire.

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Aid groups are accepting funds to help the victims

The British Red Cross is accepting food and clothing donations

CNN  — 

The massive apartment fire in West London brought death and despair to residents early Wednesday morning.

Many families lost everything. Here’s how you can help:

Family Action will help set up new homes and provide the basic necessities for victims. The charity says 100% of the money raised will go directly to fire victims.

Localgiving Foundation is raising funds for the Kensington & Chelsea Foundation, which is leading the response in the neighborhood for short term and long term needs. All funds donated will be matched by Localgiving up to £5000.

Also, The Evening Standard Dispossessed Fund on behalf of the London Community Foundation will distribute funds in the weeks and months ahead as families rebuild their lives.

(Note: Donations for all these funds are taken in British pounds. Please use this conversion chart to determine how much your contribution will be in US dollars.)

The British Red Cross established rest centers near Grenfell Tower and is accepting clothing, food and water donations.

Other entities such as the Metropolitan Police and the Royal Borough of Kensington and Chelsea are posting tweets about how to help the victims.

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