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Italian football club Roma is collaborating with Google for its match against Juventus on Monday. A high-tech initiative hopes to offer fans who can't attend the game a digital match-day experience. Chris Jackson/Getty Images/file
Fans from around the world will get a glimpse into the club ahead of the game. A live stream will show the team bus' journey to the stadium and drone cameras will provide an aerial view of a packed stadium. It doesn't end there -- "shoeselfies" will offer 360-degree GIFs of the players' boots while an interactive panoramic image will take fans inside the Stadio Olimpico. AS Roma
In May 2014, Roma's coach Rudi Garcia wore Google Glass during a friendly match against Orlando. AS Roma
Roma's captain Francesco Totti set social media alight in January when he celebrated a goal against Lazio by taking a selfie in front of the famous "Curva Sud." ANDREAS SOLARO/AFP/Getty Images/file
The Curva Sud houses Roma's most colorful and passionate fans. "I've been to many, many sporting events across the world," says Sean Foley, vice president of sport and media at the Raptor Group -- which is headed up by Roma's American owner James Pallotta. "There's nothing I've experienced that's like Roma." Giuseppe Bellini/Getty Images/file
Roma president James Pallotta is as comfortable talking to Silicon Valley tech wizards as he is football's boardroom leaders. Gabriel Bouys/AFP/Getty Images
Roma will hope to transfer the atmosphere from the Curva Sud to its new stadium when it relocates in 2016. Roma
Which means that sport has come a long way since the days of the Colosseum... Courtesy of Richard Silver
But social media and sport can often mix with disastrous consequences. Dunkin' Donuts was heavily criticized by Liverpool fans when it adapted the club's crest for a recent PR campaign. It removed elements of the badge which honor the 96 Liverpool fans who died in the 1989 Hillsborough Stadium Disaster. The company has since apologized. Ramin Talaie/Getty Images/file
Twitter will play a part in the English League Cup final between Chelsea and Tottenham Hotspur on Sunday. Wembley Stadium's famous arch, shown here glowing pink for a breast cancer awareness campaign, will turn blue or white depending on which team's hashtag is most popular. Tristan Fewings/Getty Images for Breast Cancer Care/file
