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Star player Wayne Rooney sports the new Chevrolet branded strip but defeat in United's EPL opener against Swansea left a bitter taste. Paul Ellis/AFP/Getty
Louis van Gaal's first competitive match in charge of Manchester United ended with a disappointing 2-1 home defeat by Swansea. Alex Livesey/Getty Images
Former United star Andy Cole (left) was on hand to announce a local commercial tie up with Japanese food company Kagome. Yoshikazu Tsuno/AFP/Getty
Former Man Utd manager Alex Ferguson was all smiles as a deal was announced in 2010 for Epson to become the official office equipment partner for the EPL giants. Laurence Griffiths/Getty Images
Manchester United agreed a $64 million training kit sponsorship deal with DHL in 2010, but ended it two years later, paying the money back, because it was able to negotiate a bigger deal with AON. Getty Images
David Moyes lost his job at Manchester United after a sorry season which saw them finish outside the Champions League places and fail to lift a trophy aside from the FA Community Shield. Alex Livesey/Getty Images
Avram Glazer, United co-chairman, has overseen a massive increase in the club's commercial activity since his family took control at Old Trafford in 2005. Alex Livesey/Getty Images
