Fashion giant Armani held its hotly anticipated Milan Fashion Week show behind closed doors Sunday, as cases of the novel coronavirus climbed in Italy.
Describing the decision as a “preventative measure … to support national efforts in safeguarding public health,” the Italian label sent models down a runway to an empty theater, as the number of confirmed cases in the country jumped from three to over 150 between Friday and Sunday.
The event was live-streamed and founder Giorgio Armani emerged after the 16-minute show to take a bow for his online audience. Italian brand Laura Biagiotti also held its Milan showcase behind closed doors.
China's absence in fashion world: Earlier this month, organizers of Shanghai Fashion Week announced that it was postponing its March event. Seoul and Tokyo fashion weeks are scheduled to begin on March 16.
The absence of Chinese attendees is being felt across the fashion week calendar, with buyers, designers and labels notably absent from events in New York and London earlier this month.