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Sacha Baron Cohen's cheeky message for FIFA
00:41 - Source: CNN

Story highlights

Comedian Sacha Baron Cohen plays football fan with super-spy brother

Baron Cohen takes pot-shot at crisis-hit FIFA

FIFA holding presidential elections on February 26

CNN  — 

It hasn’t been the greatest of years for FIFA – and now comedian Sacha Baron Cohen has joined the throng in poking fun at world football’s governing body.

Baron Cohen, who plays a football fan who teams up with his super-spy brother in new film Grimsby (called The Brothers Grimsby in the U.S.), took a pot-shot at FIFA’s tattered credibility as he appeared in character at the premiere in London’s Leicester Square.

Referring to the plot, in which his character Nobby ends up helping rescue the globe from a scheme hatched by an evil organization, he told CNN: “This film is about my attempt to stop the biggest criminal organization in the world from taking power – and I’m not talking about FIFA.

“Actually, we asked FIFA to get involved in this film, but they said they didn’t want us to bring them into disrepute – they thought they were doing a good enough job by themselves.”

On February 26, FIFA – which has been embroiled in a corruption scandal that saw its president Sepp Blatter banned from the game for eight yearswill hold elections to choose a new figurehead.

In May, seven of its members were arrested and 14 senior executives charged, shortly before Blatter won a fifth term in office.

Extraditions and criminal charges followed as federal prosecutors in the U.S. continued their investigations.

FIFA was not immediately available for comment when contacted by CNN.

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