The Biden campaign is seeking to galvanize momentum in battleground Arizona following a Tuesday Supreme Court ruling upholding an 1864 law on abortion with no exceptions for rape or incest, launching a seven-figure ad buy on the issue as it argues Republicans are “out of step.”
In a new 30-second ad, “Power Back,” President Joe Biden places the blame squarely on former President Donald Trump.
“The question is — if Donald Trump gets back in power, what freedom will you lose next? Your body and your decisions belong to you, not the government, not Donald Trump. I will fight like hell to get your freedom back,” Biden says in a direct-to-camera appeal.
The campaign will spend seven-figures on this ad and another ad introduced earlier this week with the story of a woman impacted by the Texas abortion ban. It will specifically target the key voting blocs of women, younger voters and Latinos as the Biden campaign believes it can pull moderate voters on the issue. It will air during shows including: "Abbott Elementary," "Survivor," "Grey’s Anatomy," "American Idol," "The Voice," and "Saturday Night Live," plus “high-audience sports and entertainment programming,” the campaign said in a news release.
The Biden campaign is leaning into the issue, which will be on Arizona’s ballot in November. The campaign is repeatedly working to drive the message that former President Donald Trump “is responsible for the state of reproductive freedom in Arizona today.”
This comes as Vice President Kamala Harris is set to travel to Arizona for an event on reproductive rights.