<strong>The Bletchley --</strong> Pop-up bar The Bletchley, located in a basement in west London's Chelsea district, is styled after Britain's World War II code-breaking HQ Bletchley Park.
The Bletchley -- Pop-up bar The Bletchley, located in a basement in west London's Chelsea district, is styled after Britain's World War II code-breaking HQ Bletchley Park.
Suzanne Plunkett/CNN
<strong>Role play -- </strong>Guests at The Bletchley play the part of agents. They're encouraged to wear vintage military uniform while they solve puzzles.
Role play -- Guests at The Bletchley play the part of agents. They're encouraged to wear vintage military uniform while they solve puzzles.
Suzanne Plunkett/CNN
<strong>Decoding the drinks -- </strong>The puzzles help bartenders discover the taste preferences of each customer, allowing them to mix personalized drinks.
Decoding the drinks -- The puzzles help bartenders discover the taste preferences of each customer, allowing them to mix personalized drinks.
Suzanne Plunkett/CNN
<strong>Cocktail recipes -- </strong>"Agents" are served drinks accompanied by a list of the ingredients involved. Bletchley's creator Seb Lyall says customers are rarely disappointed, but they'll get a different cocktail if they're not happy.
Cocktail recipes -- "Agents" are served drinks accompanied by a list of the ingredients involved. Bletchley's creator Seb Lyall says customers are rarely disappointed, but they'll get a different cocktail if they're not happy.
Barry Neild
<strong>Bunyadi restaurant -- </strong>Lyall's previous London venture was a naked restaurant, where guests disrobed while being served food by scantily clad waitstaff.
Bunyadi restaurant -- Lyall's previous London venture was a naked restaurant, where guests disrobed while being served food by scantily clad waitstaff.
Courtesy Bunyadi
<strong>Tech-free tables -- </strong>While The Bletchley is designed partly with Instagram in mind, Bunyadi was a tech-free environment, allowing customers to detach from their devices for a few hours.
Tech-free tables -- While The Bletchley is designed partly with Instagram in mind, Bunyadi was a tech-free environment, allowing customers to detach from their devices for a few hours.
Courtesy Bunyadi
<strong>Naked food -- </strong>The Bunyadi, which Lyall says may return in a permanent venue, served "naked" food, with raw ingredients. Thousands of people signed up to a waiting list for places at the restaurant during its three-month run.
Naked food -- The Bunyadi, which Lyall says may return in a permanent venue, served "naked" food, with raw ingredients. Thousands of people signed up to a waiting list for places at the restaurant during its three-month run.
Courtesy Bunyadi
<strong>ABQ bar --</strong> Lyall's other recent venture is the ABQ bar, inspired by TV show "Breaking Bad." The bar is styled as a meth lab in a recreational vehicle parked in east London.
ABQ bar -- Lyall's other recent venture is the ABQ bar, inspired by TV show "Breaking Bad." The bar is styled as a meth lab in a recreational vehicle parked in east London.
Lollipop
<strong>Molecular mixology -- </strong>At ABQ, guests dress in hazmat suits to mix "molecular" cocktails infused with ingredients such as dry ice.
Molecular mixology -- At ABQ, guests dress in hazmat suits to mix "molecular" cocktails infused with ingredients such as dry ice.
Lollipop
<strong>ABQ on the move -- </strong>Lyall says his ABQ concept has proven so successful, he's taking it to Paris and New York later in 2017.
ABQ on the move -- Lyall says his ABQ concept has proven so successful, he's taking it to Paris and New York later in 2017.
Lollipop