Cathay Pacific has rebranded its Dragonair subsidiary as Cathay Dragon.
Cathay Dragon takes to the skies —
Cathay Pacific has rebranded its Dragonair subsidiary as Cathay Dragon.
Courtesy Cathay Dragon
Cathay Dragon's 41 planes will have their tail fins scrubbed of the Dragonair's Chinese dragon logo and replaced with a new design.
New livery —
Cathay Dragon's 41 planes will have their tail fins scrubbed of the Dragonair's Chinese dragon logo and replaced with a new design.
Courtesy Cathay Dragon
The new design is a white-on-red version of Cathay Pacific's logo -- an attempt to bring the identities of the sister brands closer together.
Familiar logo —
The new design is a white-on-red version of Cathay Pacific's logo -- an attempt to bring the identities of the sister brands closer together.
Courtesy Cathay Dragon
Does it resemble the design sported by Aussie carrier Qantas? Maybe, from a distance.
Another familiar logo? —
Does it resemble the design sported by Aussie carrier Qantas? Maybe, from a distance.
Courtesy Cathay Dragon/Getty Images
Inside, the rebranded airline's cabin crew will also be kitted out with new uniforms.
Cabin changes —
Inside, the rebranded airline's cabin crew will also be kitted out with new uniforms.
Courtesy Cathay Dragon
Cathay says the new brand will help it cash in on "international brand recognition and leverage on Cathay Dragon's unique connectivity into mainland China."
Brand recognition —
Cathay says the new brand will help it cash in on "international brand recognition and leverage on Cathay Dragon's unique connectivity into mainland China."
Courtesy Cathay Dragon