The Nobu Hotel at Caesars Palace in Las Vegas, set to open in January 2013, is the first hotel from high-end restaurant chain Nobu. Nobu is one of an increasing number of luxury brands to diversify into opening hotels.
courtesy Nobu Hospitality0
Nobu Hotel, Riyadh —
Nobu hotels are set open soon in Riyadh, as well as locations in London, Bahrain and the Caribbean. Nobu Hospitality chief executive Trevor Horwell says the chain diversified after seeing existing hotels gain popularity when Nobu restaurants opened in them
courtesy Nobu Hospitality
Nobu Hotel, Riyadh —
"We realized we were building other hotels' brands, when what we should be doing is building our own," says Horwell.
courtesy Nobu Hospitality
Bulgari Hotel, London —
Italian jewelry brand Bulgari opened its first hotel in Milan in 2004 and now also has branches in Tokyo, Bali and London.
courtesy Bulgari Hotels & Resorts
Bulgari Hotel, London —
"Hotels are a great way to showcase the design identity of a brand, and to project a lifestyle that goes beyond products," says Silvio Ursini, executive vice president of Bulgari Hotels & Resorts.
courtesy Bulgari Hotels & Resorts
Bulgari Hotel, Indonesia —
Bulgari Hotels limits the room count of its hotels to preserve the exclusivity of the brand. Each room carries a Bulgari catalog.
courtesy Bulgari Hotels & Resorts
Armani Hotel, Dubai —
Fashion house Armani opened its flagship hotel in the world's tallest building -- the Burj Khalifa in Dubai -- in 2010.
courtesy Armani Hotels
Armani Hotel, Dubai —
"A hotel is an entity that goes beyond the confines of fashion. It's something that will endure over time," says Armani Hotel Dubai's regional general manager Jason Harding.
