This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul.
courtesy hyundai
Kinetic sculpture —
Comprised of more than 500 clear LED poles, the matrix continuously flashes hypnotic, colorful images and patterns throughout the night.
courtesy hyundai
Technoimagination —
"Art is technology and technology is art to me," says creator Jin-yo Mok, leader of the media artist group Jonpasang.
courtesy jonpasang
Art marketing —
Hyundai has been marketing the concept of art plus technology, which is what led the Korean conglomerate to commission "Brilliant Cube."
courtesy jonpasang
Running exhibition —
Although the exhibition was initially slated to end in December, it has been extended to March due to its popularity.
courtesy jonpasang
Clear poles —
The clear LED poles move up and down and display various effects. Mok asked fellow media artists Jussi Angesleva and Alvaro Cassinelli to contribute animation images to be displayed on the cube. The sculpture uses up to 120 kilowatts per day.
courtesy jonpasang
Seoul icon —
After the Gangnam display ends, the cube will be moved to a different location, most likely the national museum of contemporary art.
