<strong>Banwol Island:</strong> This island off the coast of western South Korea came up with a way to revitalize the economy: become an Instagram attraction by going all in on the color purple.
Banwol Island: This island off the coast of western South Korea came up with a way to revitalize the economy: become an Instagram attraction by going all in on the color purple.
Courtesy of Shinan County Office
<strong>The bridge: </strong>Most visitors arrive via ferry and then walk across this purple bridge to get into town.
The bridge: Most visitors arrive via ferry and then walk across this purple bridge to get into town.
Courtesy of Shinan County Office
<strong>Call me:</strong> The purple phone booth is a popular place for photo ops.
Call me: The purple phone booth is a popular place for photo ops.
Courtesy of Shinan County Office
<strong>Lavender fields forever:</strong> Banwol has 21,500 square meters of lavender fields.
Lavender fields forever: Banwol has 21,500 square meters of lavender fields.
Courtesy of Shinan County Office
<strong>To the sea:</strong> Banwol and its neighboring island have fewer than 150 permanent residents.
To the sea: Banwol and its neighboring island have fewer than 150 permanent residents.
Courtesy of Shinan County Office
<strong>Staycation: </strong>To accommodate the new tourists, there are a few local amenities including a restaurant and a small hotel.
Staycation: To accommodate the new tourists, there are a few local amenities including a restaurant and a small hotel.
Courtesy of Shinan County Office
<strong>Purple power:</strong> In addition to tending lavender fields, local farmers grow beets and kohlrabi.
Purple power: In addition to tending lavender fields, local farmers grow beets and kohlrabi.
Courtesy of Shinan County Office
<strong>Lavender love: </strong>Tourism to the island is up 20% from last year as the country's borders remain mostly closed.
Lavender love: Tourism to the island is up 20% from last year as the country's borders remain mostly closed.
Courtesy of Shinan County Office