
Sink The Pink is a club night and performance collective founded by Glyn Fussell and Amy Zing in 2008.
CNN commissioned photographer Louie Banks to capture portraits at one of their events earlier this year.
CNN commissioned photographer Louie Banks to capture portraits at one of their events earlier this year.

Sink The Pink invites some 3,000 club kids to a venue in east London for nights of celebrity performances, pageants and lip sync battles.

"We would always go to clubs where we would be told, 'That's for straight people' and 'That's for gay people.' We thought, 'Can't we just party together, without being given this label?'" Zing said.

What started as a club night has since evolved into a 40-member collective and high-profile brand.

Sink The Pink has hosted parties for Gareth Pugh and the Fashion Awards, and opened for Britney Spears.

But they have also become a community: "A lot of people have met their partners here. It's kind of become a way of life . . . a different way of thinking and a different way of celebrating together," co-founder Amy Zing explained.

"It's amazing to think that this might, on the timeline of clubbing history, have made an impact," Zing said. "I think it's opened a lot of minds. People are playing with gender and living their lives, and not being put into a box."

The party has been hailed as the "latest subculture to match the New Romantic's fervent energy."

Louie Banks is a London-based fashion and celebrity photographer who shoots for the likes of Elle and i-D magazine. He has close ties to what he calls his Sink The Pink "family."

"The basis of Sink The Pink is that it's non judgmental. There are a wide variety of regulars, from gorgeous elderly ladies who love to dig out the old frock, to anyone LGBT, to tons of straight men and women who go for the first time and leave a different person, to celebrities and fashion moguls who are hardcore fans," Banks explained.


