The Rolls-Royce Serenity Phantom, created by the marque's bespoke team, debuted at the 2015 Geneva Motor Show.
The Rolls-Royce Serenity Phantom, created by the marque's bespoke team, debuted at the 2015 Geneva Motor Show.
James Lipman/James Lipman
The interiors are upholstered with raw silk, sourced from Suzhou, one of China's silk embroidery capitals, and woven in one of the UK's oldest mills.
The interiors are upholstered with raw silk, sourced from Suzhou, one of China's silk embroidery capitals, and woven in one of the UK's oldest mills.
James Lipman
The flower details on the silk were designed by Cherica Haye, a color and material designer with Rolls-Royce's bespoke department.
The flower details on the silk were designed by Cherica Haye, a color and material designer with Rolls-Royce's bespoke department.
James Lipman
The exterior was coated with glossy mother of pearl paint.
The exterior was coated with glossy mother of pearl paint.
James Lipman
Textile designer Cherica Haye left the fashion industry to develop interiors for Rolls-Royce Bespoke.
Textile designer Cherica Haye left the fashion industry to develop interiors for Rolls-Royce Bespoke.
Chris Steele-Perkins/Magnum Photos for CNN
She developed breath-taking silk textiles (close-up seen here) for the brand's Serenity Phantom, which debuted at the 2015 Geneva Motor Show.
She developed breath-taking silk textiles (close-up seen here) for the brand's Serenity Phantom, which debuted at the 2015 Geneva Motor Show.
Chris Steele-Perkins/Magnum Photos for CNN
Haye works at the Rolls-Royce plant in Goodwood, England, a manufacturing and design facility where the luxury cars are assembled.
Haye works at the Rolls-Royce plant in Goodwood, England, a manufacturing and design facility where the luxury cars are assembled.
Chris Steele-Perkins/Magnum Photos for CNN
Elsewhere in the assembly area, fiber optic lights added to the brand's unique Starlight headliner, which give the illusion of the night sky in the roof of a car.
Elsewhere in the assembly area, fiber optic lights added to the brand's unique Starlight headliner, which give the illusion of the night sky in the roof of a car.
Chris Steele-Perkins/Magnum Photos for CNN
Each headliner includes 1,340 fiber optic lights, which must be sewn in and trimmed by hand.
Each headliner includes 1,340 fiber optic lights, which must be sewn in and trimmed by hand.
Chris Steele-Perkins/Magnum Photos for CNN
Rolls-Royce has more than 44,000 paint colors for clients to choose from. (This is only a small portion.) They also offer color-matching services on request.
Rolls-Royce has more than 44,000 paint colors for clients to choose from. (This is only a small portion.) They also offer color-matching services on request.
Chris Steele-Perkins/Magnum Photos for CNN
The coach lines on every car produced <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2015%2F04%2F30%2Fautos%2Frolls-royce-stripe-painter%2F">hand-painted by Mark Court</a>, a former sign maker.
The coach lines on every car produced hand-painted by Mark Court, a former sign maker.
Chris Steele-Perkins/Magnum Photos for CNN
The wood components in each car are all made from the same tree.
The wood components in each car are all made from the same tree.
Chris Steele-Perkins/Magnum Photos for CNN
Every component -- winged mascot -- is repeatedly polished by hand throughout the construction process.
Every component -- winged mascot -- is repeatedly polished by hand throughout the construction process.
Chris Steele-Perkins/Magnum Photos for CNN
Expert sewers create the leather interiors.
Expert sewers create the leather interiors.
Chris Steele-Perkins/Magnum Photos for CNN
A single Rolls-Royce phantom requires 350 pieces leather, using the hides of 11 animals. They're all processed at a tannery in Germany, and drum dyed.
A single Rolls-Royce phantom requires 350 pieces leather, using the hides of 11 animals. They're all processed at a tannery in Germany, and drum dyed.
Chris Steele-Perkins/Magnum Photos for CNN
Computerized lasers are used to precisely cut each leather piece.
Computerized lasers are used to precisely cut each leather piece.
Chris Steele-Perkins/Magnum Photos for CNN
Every Rolls-Royce client has the option of having their finished model revealed in a theatrical ceremony, complete with lights, music, and a rotating platform.
Every Rolls-Royce client has the option of having their finished model revealed in a theatrical ceremony, complete with lights, music, and a rotating platform.
Chris Steele-Perkins/Magnum Photos for CNN