Playful head of design house Nendo: Why minimalism isn’t enough | CNN

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Playful head of design house Nendo: Why minimalism isn’t enough

Published 10:32 PM EST, Wed December 16, 2015
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Nendo is a playful design house based in Tokyo, Japan. The company is led by designer Oki Sato, who is known for breaking design conventions of everyday objects. This is Nendo's "Seven Doors" series, which reinterprets a standard door to include sliding portions.
Seven Doors —
Nendo is a playful design house based in Tokyo, Japan. The company is led by designer Oki Sato, who is known for breaking design conventions of everyday objects. This is Nendo's "Seven Doors" series, which reinterprets a standard door to include sliding portions.
akihiro yoshida
One of the "Seven Doors" includes a separate entrance for children.
Seven Doors —
One of the "Seven Doors" includes a separate entrance for children.
akihiro yoshida
In 2012, Nendo collaborated with Lasvet, a crystal and glass company based in the Czech Republic, on the Overflow table.
Overflow Table —
In 2012, Nendo collaborated with Lasvet, a crystal and glass company based in the Czech Republic, on the Overflow table.
hiroshi iwasaki
Sato was inspired by the natural flow of glass when being poured into a mold, and wanted to experiment by allowing the glass to partially take its own shape.
Overflow Table —
Sato was inspired by the natural flow of glass when being poured into a mold, and wanted to experiment by allowing the glass to partially take its own shape.
hiroshi iwasaki
Sato was born in Canada, but returned to Japan at the age of 10. He took notice of the difference in social norms of life in Japan in comparison to Canada. He references the Japanese custom of using different shoes for walking outdoors, to those used indoors, as an example.
Triangle Roomshoes —
Sato was born in Canada, but returned to Japan at the age of 10. He took notice of the difference in social norms of life in Japan in comparison to Canada. He references the Japanese custom of using different shoes for walking outdoors, to those used indoors, as an example.
akihiro yoshida
Earlier this year, Nendo released the Triangle Roomshoes, to be worn as slippers at home. The shoes can be turned on their side and stacked on top of one another.
Triangle Roomshoes —
Earlier this year, Nendo released the Triangle Roomshoes, to be worn as slippers at home. The shoes can be turned on their side and stacked on top of one another.
akihiro yoshida
Nendo released the MINIM+AID kit, a compact kit that is designed to provide emergency essentials to earthquake victims.
MINIM+AID —
Nendo released the MINIM+AID kit, a compact kit that is designed to provide emergency essentials to earthquake victims.
courtesy kenichi sonehara
The kit features five different compact cylinders, each of which contains a separate essential item in case of a natural disaster.
MINIM+AID —
The kit features five different compact cylinders, each of which contains a separate essential item in case of a natural disaster.
courtesy kenichi sonehara
MINIM+AID includes an emergency whistle, a water pouch, a waterproof anorak and a small first aid kit.
MINIM+AID —
MINIM+AID includes an emergency whistle, a water pouch, a waterproof anorak and a small first aid kit.
courtesy kenichi sonehara
The kit also includes a portable USB charger and a lamp.
MINIM+AID —
The kit also includes a portable USB charger and a lamp.
courtesy kenichi sonehara
In September, Nendo revealed the Nest Shelf, a storage unit with minimal design.
Nest Shelf —
In September, Nendo revealed the Nest Shelf, a storage unit with minimal design.
akihiro yoshida
The shelf can slide to allow for more units, and allows the user to select the size required for the amount of space available.
Nest Shelf —
The shelf can slide to allow for more units, and allows the user to select the size required for the amount of space available.
akihiro yoshida
In 2014, Nendo collaborated with Scandanavian fashion label COS.
Space Dipped Shirts —
In 2014, Nendo collaborated with Scandanavian fashion label COS.
daici ano
The two designed an installation of Space Dipped Shirts for Milan Design Week.
Space Dipped Shirts —
The two designed an installation of Space Dipped Shirts for Milan Design Week.
takumi ota
The installation placed a series of white shirts intertwined with steel cube frames, creating the illusion that the shirts were being dipped in color.
Space Dipped Shirts —
The installation placed a series of white shirts intertwined with steel cube frames, creating the illusion that the shirts were being dipped in color.
daici ano

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